Ziff Davis Performance Marketing (ZDPM) - Company Research Report
Company Overview
Company Name:
Ziff Davis Performance Marketing (ZDPM)
Mission
No specific mission statement provided.
Founding
ZDPM is a result of the merger between Salesify and Demandshore. Collectively, these entities have been in the B2B tech performance marketing business since 2004.
Key People
- Nilay Mehta: General Manager – India & Philippines
- Rohit Srivastava: Vice President - Finance
- Shivam Bajpai: Vice President - Operations
- Steve Kumar: Vice President – Operations
- Meenakshi Kaul: Vice President - People & Culture (India & Philippines)
- Abhijit Junnarkar: Vice President – Information Technology
Headquarters
- USA: 7801 N Capital of Texas Hwy #300, Austin, TX 78731
- India: AP81, 19th Floor, Survey No. AP81, 83 N Main Road, Near Hard Rock Café, Mundhwa, Pune 411036, Maharashtra
Number of Employees
The combined team at ZDPM exceeds 1,300 employees.
Revenue
No information is available.
Notable Achievements
ZDPM is noted as the world’s largest B2B tech performance marketing brand. The company generates over 2 million leads annually.
Products and Services
ZDPM offers a range of services focused on generating high-quality leads with technology-driven solutions. Their core service segments include:
Enrich
Aimed at providing clarity, integrity, and insights to enhance data-driven marketing efforts.
Connect
Focuses on flexibility, engagement, and scalability to improve customer interactions through omnichannel experiences.
Generate
Involves discovery, quality, and acquisition processes to drive lead generation.
Profile
Offers identification, prioritization, and expansion services to assist companies in understanding and growing their customer base.
Converge
Utilizes data points, focused predictions, and outreach to enhance marketing strategies.
Key Features
- Over 40 million records are maintained in their proprietary data store, mapping the technology landscape of 200,000 businesses globally.
- Emphasizes full identity illumination, secure data practices, and privacy compliance.
- Innovative use of 3rd party tools and proprietary software to achieve near 100% compliance in the Order-to-Cash lifecycle.
Recent Developments
Mergers and Acquisitions
- ZDPM was formed from the merger of Salesify and Demandshore, marking the consolidation as one of the leading B2B tech performance marketing entities.
Partnerships
No specific information about new partnerships is available.
New Products or Features
No specific information about new product launches or feature additions is available.
Conclusion
Ziff Davis Performance Marketing exhibits a stronghold in B2B tech performance marketing through its comprehensive service offerings aimed at generating high-quality leads. Renowned for its merger between Salesify and Demandshore, ZDPM operates with a significant workforce and utilizes advanced technology and data to drive marketing success.
