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Zillow

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Zillow Group: Comprehensive Company and Competitor Analysis



Company Overview


Zillow Group is a prominent real estate technology company, established in 2006. The company provides a comprehensive platform for real estate transactions, including buying, selling, renting, and financing homes through its renowned brands such as Zillow, Trulia, and StreetEasy. Zillow's mission is to empower consumers with pertinent data and resources to facilitate informed real estate decisions.

Executive Leadership


The executive team at Zillow Group is composed of experienced leaders who steer the company's strategic initiatives and ensure operational excellence across its platforms.

  • Jeremy Wacksman - Chief Executive Officer

  • Appointment: Assumed CEO role in August 2024, also a member of the Board of Directors.

  • Background: Joined Zillow in 2009, previously served as Chief Operating Officer.

  • Education: Northwestern University - Kellogg School of Management.

  • Location: Seattle.


  • Jenny Arden - Chief Design Officer

  • Role: Leads product design and research to drive innovation.

  • Background: Former roles at Nike, Lyft, Airbnb, and Google.

  • Education: Rhode Island School of Design.

  • Location: California.


  • David Beitel - Chief Technology Officer

  • Role: Manages technical engineering, product development, and technology operations.

  • Tenure: Founding member since 2005, instrumental in building Zillow's tech foundation.

  • Location: Greater Seattle Area.


  • Susan Daimler - President

  • Responsibilities: Oversees Enhanced Markets, Zillow Home Loans, StreetEasy, and contact centers.

  • Tenure: Part of Zillow since 2012 after her company's acquisition.


  • Jeremy Hofmann - Chief Financial Officer

  • Role: Oversees finance, accounting, treasury, investor relations, and capital management.

  • Education: Georgetown University.

  • Network: Connects with 2,179 individuals on LinkedIn.


  • Skylar Olsen - Chief Economist

  • Role: Heads Zillow Economic Research, delivering data-driven housing trend insights.

  • Background: Rejoined Zillow in 2022, strengthening the economic research wing.


  • Brad Owens - General Counsel

  • Responsibilities: Manages legal affairs, corporate governance, and litigation.

  • Location: Seattle.


  • Jennifer Rock - Chief Accounting Officer

  • Role: Leads financial reporting and accounting sectors.

  • Education: Gonzaga University.


  • Errol Samuelson - Chief Industry Development Officer

  • Role: Focuses on industry relations and B2B strategies.

  • Tenure: Joined Zillow in 2014.


  • Dan Spaulding - Chief People Officer

  • Responsibilities: Heads HR alongside recruitment and equity initiatives.

  • Background: Former Vice President, trusteeship at Knox College.


Performance Overview


Zillow has shown strong financial growth and market presence, with notable successes in the second quarter of 2024 in both revenue and Adjusted EBITDA, exceeding projections. The company’s strategic acquisition of a virtual staging company in AI underscores its commitment to enhanced technological offerings and consumer engagement. Since its inception, Zillow has raised a total of $96.6 million across seven funding rounds by 2016. This continuous innovation and its dynamic leadership team play central roles in sustaining Zillow's market dominance and progressive real estate transformation.

Competitor Profile


_An analysis of key competitors in the real estate technology market reveals several formidable contenders._

  • Redfin

  • Overview: Redfin utilizes technology-driven solutions for real estate, with services spanning brokerage, rentals, loans, and renovations.

  • Market Reach: Operates in over 100 markets across the U.S. and Canada with a workforce exceeding 4,000.

  • Notable Achievement: Secured $250 million in post-IPO debt in November 2023.


  • Realtor.com

  • Overview: A comprehensive real estate platform run by Move, Inc., under News Corp, providing extensive property listings.

  • Base: Santa Clara, California.

  • Strength: Leverages a substantial user base and advanced data tools for an efficient real estate process.


  • Trulia

  • Relationship: Subsidiary of Zillow Group.

  • Unique Offering: Emphasizes neighborhood insights using over 34 interactive map overlays to enhance user understanding of communities.


  • Homes.com

  • Ownership: Part of the CoStar Group.

  • Principle: Operates on a "Your Listing, Your Lead" model, empowers real estate professionals by emphasizing the direct agent-consumer relationship.


  • Foreclosure.com

  • Specialization: Focuses on distressed property markets including foreclosures and government-owned properties.

  • Location: Boca Raton, Florida.


Zillow operates in a competitive landscape where integrating cutting-edge technology, fostering user engagement, and offering comprehensive services are essential for maintaining and growing its market share. Competitors employ varied strategies, ranging from technological advancements to detailed local insights, addressing specific niches within the real estate market.