Overview
Zinklar is a leader in market research innovation, offering a platform that empowers companies to make informed, data-driven decisions by seamlessly integrating consumer insights into business strategies. Headquartered in Barcelona, Spain, Zinklar distinguishes itself by providing rapid, quality consumer insights, revolutionizing the research landscape with creative and efficient solutions.
Core Offerings
Zinklar accelerates business intelligence by delivering actionable consumer insights within 3 hours, facilitating strategic decisions across various departments such as marketing, brand, and product management. A standout feature is Zinklar Ai, which interprets consumer behavior instantaneously to enhance decision-making efficiency.
The firm prides itself on a global reach, tapping into a network of over 140 million consumers across 80 countries, ensuring comprehensive and diversified data collection. Zinklar supports a spectrum of research methodologies, empowering clients to customize insights to suit their unique requirements and market contexts.
Leadership and Key Personnel
Founded by visionaries Jordi Ferrer and Borja Ormaechea, Zinklar benefits from the extensive industry experience of its leaders. Ferrer drives the company as CEO, complemented by Ormaechea as Co-CEO. Other pivotal figures include Rubén Vilar as CTO, Chris Hyso as Head of Strategy, and Daniel Rempe as VP of Sales. Also contributing to the leadership strength are Pilar Bono as Head of People, David Alcoba as Head of Product, Guillem Fiter as Head of Marketing, Mónica Corral as Insights Director, and Julieta Itzkoff as Research Director.
Financial and Growth Metrics
Zinklar has demonstrated commendable growth, securing €5.5 million (approximately $5.7 million) in Series A funding, led by Caixa Capital Risc. This enhances its ability to scale its insights automation platform on a global scale. The firm's total funding stands at $7.92 million, indicative of strong investor confidence. Financially, Zinklar boasts an estimated annual revenue of $9.5 million with a workforce of 93 employees, reflecting a 4% increase in employee numbers over the past year. Each employee generates approximately $102,000, denoting efficiency in operations.
Strategic Vision
Zinklar remains steadfast in its mission to simplify data complexity, making consumer insights an integral part of day-to-day business decision-making. The platform's capability to deliver rapid, scalable insights is crucial for companies navigating the fast-moving market environment. Through easy-to-use research techniques and access to quality audiences, Zinklar supports the development of data-driven cultures within its client organizations.
Contact and Resource Hub
Emphasizing education and professional development, Zinklar offers a rich library of resources including blogs, webinars, and podcasts, which serve to equip professionals with the tools necessary for agile research proficiency. Zinklar's digital presence, notably its knowledge base, fosters continuous learning and engagement among marketing and research professionals worldwide.
Competitive Landscape
Zinklar operates amidst a competitive array of significant industry players offering market research and consumer insight solutions.
Main Competitors
1. Zappi - Provides agile consumer insights in partnership with leading brands to deliver data-centric insights.
2. Attest - Offers a technology-driven platform for consumer research insights, extending across 59 countries.
3. Pollfish - Known for survey solutions emphasizing respondent quality, supported by a first-party audience network as part of Prodege.
4. Qualtrics Strategy & Research - Delivers comprehensive research solutions formerly known as CoreXM.
5. Google Workspace, SurveyMonkey, Microsoft 365 - Renowned for their robust survey creation and data management capabilities.
Additional Competitors
- User Interviews
- UserTesting
- Respondent
- Cint
- SurveyLegend
- Zoho Survey
- Survio
- Alchemer
- Typeform
- Jotform
- YouGov Surveys
- Survicate
Industry Position
Among its competitors, Zinklar is recognized alongside leaders such as Qualtrics, Zappi, Attest, and Pollfish for its comparable consumer insight and market research services. The competitive landscape necessitates constant innovation and leveraging of the platform’s potential to uphold and expand market presence.
Strategic Insights
Zinklar's strategic placement as an agile provider of automated insights aligns well with the increasing demand for rapid, actionable consumer data. The sustained success of Zinklar depends on maintaining high-quality insights, expanding its customer base, and continuously upgrading platform capabilities. Its commitment to accessible consumer insights resonates with the broader trend of heightened data-driven decision-making across various industries.
