Company Research Report: Zinrelo
Company Overview
Name
Zinrelo
Mission
Zinrelo’s mission is to inspire positive change by empowering brands to create meaningful connections with their customers through innovative loyalty solutions. They are committed to transforming how brands engage with their customers, delivering measurable results that foster genuine customer engagement and satisfaction.
Founding
No information is available.
Key People
- Jai Rawat: Founder & Chief Executive Officer
- Samir Palnitkar: Chief Operating Officer
- Kaustubh Phanse: Chief Product Officer
- Max Savransky: Head of Loyalty Strategy
- Dibyo Ghosh: VP & Global Head of Enterprise Solutions
- Other notable executives include Sylvina Roy, Aditya Chakravarthi, Lalit Gosavi, Neeta Bhatawdekar, Rohit Barve, Yahya Poonawala, Bikash Gupta, Arti Shrivastava, Mihir Barve, Priyanka Jadhav, and Sagar Sadhwani.
Advisors include Vish Mishra, Engle Saez, Michael Osborne, Gokul Rajaram, Mike Linton, Gaurav Suri, Mark Goldstein, Siva Kumar.
Headquarters
122 E Houston Street, Suite 105, San Antonio, TX, 78205, USA
Number of Employees
No information is available.
Revenue
No information is available.
Known For
Zinrelo is known for its enterprise-grade SaaS loyalty platform that empowers brands to create impactful rewards programs. They specialize in deep data analytics, cutting-edge technology, and strategic consultation to enhance customer loyalty across multiple dimensions, including transactional, social, advocacy, and emotional.
Products
Zinrelo offers a comprehensive loyalty platform with the following products:
Multidimensional Loyalty
- Description: Extends beyond traditional loyalty by encompassing various facets such as emotional, social, transactional, behavioral, advocacy, and engagement loyalty, creating a holistic customer experience.
- Key Features:
- Rewards for every interaction
- Enhances customer engagement
- Builds stronger customer-brand relationships
Omnichannel Loyalty
- Description: Provides a seamless and consistent loyalty experience across online and offline touchpoints.
- Key Features:
- Integrated online and offline systems
- Centralized customer data
- Personalized experiences and interactions
Personalization Engine
- Description: Tailors loyalty experiences to individual customer preferences and behaviors.
- Key Features:
- Hyper-segmentation for targeted rewards
- Personalized communication strategies
- Location and behavior-based interactions
Gamification Platform
- Description: Increases customer engagement with entertainment-driven challenges and real-time rewards.
- Key Features:
- Social media components
- Custom reward systems
- Community-building features
Referral Loyalty
- Description: Empowers brand advocates by rewarding them for referrals, enhancing organic growth.
- Key Features:
- Customizable rewards
- Real-time tracking
- Easy sharing on social channels
Zero and First-Party Data Collection
- Description: Enables collection of direct customer data with explicit consent, ensuring privacy compliance.
- Key Features:
- Enhanced data accuracy
- Progressive profiling
- Behavioral analytics
Recent Developments
New Products and Features
- Zinrelo has launched new loyalty programs for partners such as Luxuria Vacations and Shipwreck Beads.
- The company has developed partnerships with platforms like Shopify and Miva to enhance their loyalty offerings.
Partnerships
- Announced a partnership with Miva to provide world-class loyalty solutions, marking their footprint in various retail platforms.
Industry Recognition
- Recognized as one of the top most innovative companies in India by the Times of India in 2024.
Other Developments
- Zinrelo has been involved in enabling holistic loyalty programs with a scalable and robust platform. They emphasize enterprise-grade solutions that combine zero and first-party data analytics with machine learning for improved program performance.
