Z

Zitcha

www.zitcha.com link_icon

Company Research Report



Company Overview



Introduction


Zitcha is an innovative technology platform specializing in retail media networks. It offers a comprehensive suite of tools to help retailers plan, execute, and optimize media campaigns with their advertising partners.

Core Information


  • Name: Zitcha

  • Mission: Zitcha aims to transform untapped network opportunities into value for retailers and advertisers alike

  • Founded: No information is available

  • Founders: No information is available

  • Key People:

  • Troy Townsend, Co-founder and CEO

  • Jack Byrne, Co-founder and COO

  • Headquarters:

  • Australia: 116 Chapel Street, Windsor, VIC 3181

  • United States: 453 S Spring Street, Los Angeles, CA 90013

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: Zitcha is known for its all-in-one retail media platform that integrates planning, delivery, and insights across onsite, offsite, and in-store channels.


Products



Product Offerings:


Zitcha's retail media platform provides a variety of functionalities and features designed to integrate seamlessly with retail operations. Below is a high-level description of the products and their key features.

Core Functionality:


  • Planning Engine: Centralized tool for planning and managing media campaigns.

  • Dynamic Wallet Calculations: Real-time advertising spend tracking and invoicing.

  • Customizable Branding: Tailor visual elements to unify retailer and advertiser experience.

  • Joint Business Planning: Goals alignment and campaign forecasting for collaborative success.


Key Features:


1. Planning and Collaboration:
  • Plan Now, Execute Later: Allows scheduling and execution of campaigns.

  • Collaborative Tools: Shared goals and forecasting engage retailers and advertisers in joint business planning.


2. Media Channel Integration:
  • Onsite Campaign Management: Banners, brand stores, sponsored products, solus EDM, In-app ads (banners and sponsored products).

  • Offsite Campaign Management: Meta (Facebook and Instagram) ads, Google ads, Pinterest ads, The Trade Desk programmatic and CTV ads.

  • In-store Media: Digital screens, radio ads, shelf wobblers, floor stickers, sampling, posters, end of aisle displays, aisle fin.


3. Ad Delivery & Performance:
  • Scheduling: Simple calendar scheduling for campaign execution.

  • Real-time Insights and Analytics: Immediate data capture and trend analysis.

  • AI-Powered Optimization: Data-driven channel optimization.


Recent Developments



Company Developments


1. Funding and Expansion:
  • Funding: Zitcha secured A$15 million (US$10 million) in Series A funding led by VMG Partners, aiming to expand in the US market.

  • Expansion Plans: This investment will support the opening of new US offices, hiring for sales and customer success teams, and meeting increased demand from retailers and brands for sophisticated advertising solutions.


2. Strategic Partnerships:
  • Axonet Partnership: Collaboration to leverage first-party data and retail touchpoints across North American convenience stores.

  • Addition of Ocado Retail: Ocado now utilizes Zitcha's latest business planning tools, being the first in EMEA to access Zitcha’s single customer-view platform.


3. Leadership and Staffing:
  • Troy Townsend's Move: CEO, Troy Townsend, will relocate to the US to spearhead North America expansion.

  • New Hires: Appointment of Kate Marshall as Customer Success Director and Genevieve Cleaver as Customer Success Lead for APAC.


Product Developments


1. New Features and Tools:
  • Launch of Ocado Ads: Powered in partnership with Zitcha, Ocado Ads include:

  • Ocado Ads Manager

  • Full Funnel Retail Media: Onsite and offsite, social media, connected TV advertising

  • Ocado Insights & Measurement

  • Ocado Audiences for targeted advertising

  • Ocado Innovation for quick product development and performance optimization


Conclusion


Zitcha has established itself as a pivotal player in the retail media landscape with its all-encompassing platform that merges various media channels, optimizes business planning, and enhances retailer-advertiser collaboration. With recent funding and strategic alliances, Zitcha is well-positioned for extensive growth and continued success in the evolving retail media market.