Zmarta Company Research Report



Company Overview



  • Name: Zmarta

  • Mission: To enable individuals to make smart financial choices by providing comprehensive comparison services for loans, insurance, and electricity agreements.

  • Founded: 1999

  • Founders: No information is available.

  • Key People:

  • Catharina Skommevik, CEO

  • Matthias Lenz, CFO

  • Malin Holmqvist Önnby, CCO

  • Jesper Ekberg, CTO

  • Anna Wirén, CMO

  • Laszlo Keczer, CPO

  • Therese Axelryd, General Counsel

  • Camilla Brunnman, Head of People & Culture

  • Headquarters: Ängelholm, Sweden

  • Number of Employees: Over 200 employees

  • Revenue: No information is available.

  • Known For: Zmarta is known for its role as a comparison service provider for private loans, mortgages, business loans, electricity agreements, and insurance in Sweden, Norway, and Finland.


Products



  • Loan Services:

  • Description: Zmarta offers a variety of loan comparison services including personal loans, consolidation loans, car loans, and mortgages.

  • Key Features:

  • Comprehensive loan comparisons

  • Partnered with over 150 financial institutions

  • Single credit check for multiple offers


  • Insurance Services:

  • Description: Zmarta provides comparison services for numerous types of insurance like car, home, life, and health insurance.

  • Key Features:

  • Free comparisons

  • Personal advisory services

  • Direct online applications


  • Electricity Agreements:

  • Description: Offers comparison services for electricity providers to ensure customers get the most economical option for their needs.

  • Key Features:

  • Comparison of both fixed and variable electricity prices

  • Service available in Sweden and Finland


  • Business Services:

  • Description: Zmarta offers services including business loans, credit facilities, and insurance tailored for businesses.

  • Key Features:

  • Customized solutions for business needs

  • Free consultations with advisors


Recent Developments



  • Recent Developments:

  • Zmarta launched a new communication concept with a refreshed brand appearance and logo in May 2023.

  • Insplanet was closed in December 2022, with services continuing under the Zmarta brand.


  • New Products/Features:

  • Launched new features in loan comparison services in Sweden for SME loans and residential mortgages in December 2020.


  • Partnerships:

  • Zmarta partners with more than 150 banks, lenders, electricity companies, and insurance companies to broaden their comparison services and offerings.


Additional Insights



  • Ownership: Zmarta is owned by Bauer Media Group, a large media company headquartered in Hamburg, Germany.

  • Customer Reach: Since 2019, Zmarta has served over 1.2 million customers.

  • Core Values: Zmarta embraces the values of Passion, Trust, Action, and Togetherness to drive innovation and provide exceptional customer service.


This report comprehensively covers the available information on Zmarta, providing insight into the company's operations, leadership, and recent activities.