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Market Research Report on Zomato and Its Competitors



Overview


Zomato Ltd., previously known as FoodieBay, was founded in July 2008 by Deepinder Goyal and Pankaj Chaddah. Headquartered in Gurgaon, Haryana, India, Zomato is a multinational company engaged in restaurant aggregation and food delivery. As of 2024, Zomato serves more than 1,000 cities and has diversified its offerings to include food delivery, table reservations, and more.

Key Financial Figures (2024)


  • Revenue: ₹12,114 crore (US $1.5 billion)

  • Operating Income: ₹291 crore (US $35 million)

  • Net Income: ₹351 crore (US $42 million)

  • Total Assets: ₹23,356 crore (US $2.8 billion)

  • Total Equity: ₹20,413 crore (US $2.4 billion)

  • Number of Employees: 4,440


Ownership


  • Info Edge: 13.71%

  • Antfin Singapore: 4.3%

  • Deepinder Goyal: 4.24%


Subsidiaries


  • Blinkit

  • Hyperpure


Service Offerings


Zomato provides:
  • Restaurant Listings: Information, menus, and user reviews.

  • Food Delivery: Available across 1,000+ cities in India.

  • Table Reservation: Offered via their Zomato Book platform.

  • Additional Services: Hyperpure (supply chain for restaurants) and Zomato Instant for 10-minute food delivery.


Historical Milestones


2008-2011: Early Years


  • Founded as FoodieBay, rebranded to Zomato in 2010.

  • Expanded services to several major Indian cities.


2011-2015: Expansion


  • Launched operations in international markets such as UAE, UK, and South Africa.

  • Acquired Urbanspoon for expansion into the US and Australia.


2015 Onwards


  • Introduced food delivery service in India.

  • Acquired several startups including MaplePOS, NexTable, Sparse Labs, Runnr, and more.

  • Launched Hyperpure, supply chain services for restaurants, and Zomato Gold membership.


2020s: Modern Developments


  • Started grocery delivery during the COVID-19 pandemic.

  • Ceased operations in several international markets to focus on India and UAE.

  • Went public in July 2021 with a valuation of over US $8 billion.

  • Acquired Blinkit for US $568 million in 2022.


Leadership Team


Deepinder Goyal - Founder & CEO


Background: Deepinder Goyal, co-founder of Zomato, has been instrumental in building the company since 2008. An alumnus of the Indian Institute of Technology, Delhi, he previously worked with Bain & Company. Deepinder actively promotes employee welfare and the use of data analytics to optimize services.

Akriti Chopra - Co-Founder & Chief People Officer


Background: Akriti Chopra is a Chartered Accountant who has been with Zomato since its early years. She has a background in finance and operations, having graduated from Lady Shri Ram College for Women and previously worked at PwC.

Akshant Goyal - Chief Financial Officer


Background: Akshant Goyal has been Zomato’s CFO since October 2020, previously serving as the Head of Corporate Development. He has a background in finance and corporate strategy and is focused on sustainable business practices.

Daminee Sawhney - VP, HR & Operations


Background: Daminee Sawhney leads human resources and operational functions at Zomato. She has significant experience in HR roles at companies like Radisson and The Oberoi Group. She emphasizes inclusive workplace culture and employee engagement.

Technology and Innovations


  • Hyperpure: Supply chain solution for reliable sourcing of quality food ingredients.

  • Zomato Instant: A 10-minute food delivery service in pilot phase.

  • Zomato Pay: Payment solution for restaurant partners to promote themselves and manage transactions efficiently.

  • Intercity Legends: Service allowing users to order food from renowned restaurants in different cities.


Security and Privacy


Zomato has encountered several security breaches; however, it has taken measures to improve its security protocols. Notably, in 2017, a breach exposed 17 million user records, prompting the company to start a bug bounty program to enhance security measures.

Community Engagement


Feeding India: Acquired by Zomato in 2019, Feeding India is a non-profit initiative serving meals to underprivileged populations. As of May 2022, it serves over 200,000 meals daily. The organization has also conducted high-profile events to raise awareness about issues like malnutrition.

Competitor Profiling


Swiggy


Overview:
  • CEO: Sriharsha Majety

  • Founded: August 2014

  • Headquarters: Bangalore, Karnataka, India

  • Employees: ~6000 (2023)

  • Revenue: ₹8,625 crore (US$1.0 billion) for FY23

  • Net Income: ₹-4,179 crore (US$-500 million) for FY23

  • Market Presence: Over 580 cities in India


Key Metrics:
  • Global Rank: 2,888

  • Country Rank (India): 184

  • Authority Score: 81

  • Total Visits: 23.83M (+19.27%)

  • Bounce Rate: 69.91%


Services:
  • Food Delivery: Swiggy handles food deliveries from a vast array of restaurants.

  • Instamart: On-demand grocery delivery.

  • Swiggy Genie: Courier and parcel delivery services.

  • Swiggy Access: Cloud kitchens enabling restaurants to expand their delivery reach without extra overhead costs.


Funding & Investors:
  • The company has raised significant funding rounds, including $1.25 billion from investors like SoftBank and Prosus, reaching a valuation of $10.7 billion in 2022.


Acquisitions:
  • Scootsy Logistics for high-end food delivery.

  • SuprDaily (rebranded as InsanelyGood).

  • Dineout for dining and table reservations.


Competitive Edge:
  • Extensive network and market reach.

  • Diversified service offerings.

  • Strong funding support and continuous innovation in logistics and technology.


Magicpin


Overview:
  • Founders: Anshoo Sharma (CEO) and Brij Bhushan

  • Founded: 2015

  • Headquarters: Gurugram, Haryana, India

  • Employees: 501-1000


Key Metrics:
  • Global Rank: 44,234

  • Country Rank (India): 3,704

  • Authority Score: 73

  • Total Visits: 1.43M (+17.47%)

  • Bounce Rate: 62.37%


Services:
  • Local Shopping Discovery: Including food, fashion, beauty, and more.

  • Cashback Program: Users get rewards for visiting partner businesses.


Funding & Investors:
  • Raised $41.9M from investors including Lightspeed Venture Partners, Trifecta Capital, WaterBridge Ventures, and Samsung Venture.


Competitive Edge:
  • Strong focus on offline retail discovery and user rewards.

  • Integrated ecosystem of local services and deals.


Dineout


Overview:
  • Founders: Ankit Mehrotra, Nikhil Bakshi, Sahil Jain, Vivek Kapoor

  • Founded: 2012

  • Acquired by: Times Internet in 2014 and subsequently by Swiggy


Key Metrics:
  • Dineout Users: >40,000 restaurant partners in India


Services:
  • Table Reservations: Users can book tables at restaurants.

  • Discount Offers: Provides deals and discounts.

  • Dineout Passport: Membership offering exclusive benefits.


Competitive Edge:
  • Large network of restaurant partners.

  • Enhanced user engagement through memberships and cashback offers.


EazyDiner


Overview:
  • Co-Founder: Vir Sanghvi

  • Key Features: Offers restaurant booking, discovery, and reviews.


Key Metrics:
  • Global Rank: 60,457

  • Country Rank (India): 4,880

  • Authority Score: 60

  • Total Visits: 991.98K (+47.32%)

  • Bounce Rate: 68.42%


Services:
  • Table Reservations: Instant booking at thousands of restaurants.

  • Deals and Discounts: Up to 50% off on meals and drinks.


Competitive Edge:
  • Strong market differentiation through curated reviews and exclusive deals.

  • Comprehensive user-engagement with EazyPoints loyalty program.


General Competitor Insights


Common Trends:


  • All competitors provide a combination of food delivery and table reservation services.

  • Focus on user rewards and cashback programs to drive engagement.

  • Major players like Swiggy and Magicpin are expanding into grocery and general retail, indicating a trend towards broadening service portfolios.


Challenges & Opportunities:


  • High bounce rates and visitor engagement metrics suggest room for improvement in user retention.

  • The presence of strong funding for most competitors provides significant competitive strength but also points to high capital requirements and operational costs.