Zooki Company Profile

Background

Mission and Vision

Zooki is dedicated to enhancing global health and happiness by offering great-tasting supplements that are both effective and enjoyable. The company focuses on delivering nutrients wrapped in natural lipids to ensure optimal absorption, aiming to revolutionize the supplement industry with products that are both beneficial and palatable.

Founding and Growth

Founded in 2017 by university friends Marcus Mollinga and Jack Morrison, Zooki emerged from a personal need for more palatable Omega 3 supplements. Since its inception, the company has expanded its product line and established a presence in over 50 countries, replacing over 70 million traditional capsules with their innovative sachets.

Industry Significance

Operating within the wellness and fitness services sector, Zooki has distinguished itself by integrating advanced nutrient delivery systems with consumer-friendly formulations. This approach has positioned the company as a leader in the health supplement market, offering products that cater to a wide range of health-conscious consumers.

Key Strategic Focus

Core Objectives

• Product Innovation: Developing supplements that combine high efficacy with great taste and convenience.

• Global Expansion: Extending market reach to serve a diverse international customer base.

• Sustainability: Implementing eco-friendly practices, including carbon offset initiatives, to minimize environmental impact.

Areas of Specialization

Zooki specializes in liposomal and collagen supplements, utilizing advanced delivery systems to enhance nutrient absorption. Their product range addresses various health concerns, including immunity, skin health, energy levels, and joint support.

Key Technologies Utilized

• Liposomal Delivery: Encapsulating nutrients in natural lipids to improve bioavailability.

• Nano-Encapsulation: Employing nano-encapsulation technology to create supplements that are enjoyable to take, stay fresher for longer, and provide unmatched bioavailability.

Primary Markets Targeted

Zooki targets health-conscious consumers seeking effective and convenient supplement solutions. Their products are available through direct-to-consumer channels and are stocked in prestigious retailers such as Harrods, Selfridges, and Whole Foods.

Financials and Funding

Funding History

As of February 2021, Zooki has raised a total of $2.2 million in funding. The latest funding round, a debt financing of $1.1 million, was completed on February 15, 2021. Investec is noted as an investor in the company.

Revenue

Zooki's annual revenue is reported to be in the range of $10 million.

Pipeline Development

Product Range

Zooki offers a variety of supplements, each formulated to address specific health needs:

• Vitamin C Zooki: Supports immunity, energy, skin health, and focus.

• Vitamin D Zooki: Aids immunity, muscle function, bone health, and mood regulation.

• Collagen Zooki: Promotes skin elasticity, cartilage health, muscle function, and bone strength.

• Turmeric Zooki: Supports immunity, digestion, joint and bone health, and recovery.

• Vitamin B12 Zooki: Enhances energy, mood, cognitive function, and immunity.

• Ashwagandha Zooki: Assists with stress management, sleep quality, fitness, brain function, and fertility.

• Magnesium Zooki: Supports sleep, stress reduction, muscle function, heart health, and energy production.

• Iron Zooki: Aids energy levels, mood, performance, and reduces fatigue.

Product Development

Zooki continues to innovate by expanding its product line to meet emerging health trends and consumer demands. The company emphasizes the use of 100% natural ingredients, ensuring products are free from sugar, artificial sweeteners, alcohol, gluten, soy, and GMOs.

Technological Platform and Innovation

Proprietary Technologies

• Liposomal Delivery System: Utilizes natural lipids to encapsulate nutrients, enhancing their stability and absorption.

• Nano-Encapsulation Technology: Employs nano-encapsulation to create supplements that are enjoyable to take, stay fresher for longer, and provide unmatched bioavailability.

Scientific Methodologies

Zooki employs advanced scientific methodologies to ensure the efficacy and safety of its products. This includes rigorous testing and quality control measures to maintain high standards.

Leadership Team

• Marcus Mollinga: Co-Founder

• Jack Morrison: Co-Founder & Director

• Sophie Williams-Mollinga: Chief Creative Officer & Creative Director

• Tyron King: Finance Director

• John Morrison: Board Member & Head of Strategy

Competitor Profile

Market Insights and Dynamics

The global health supplement market is experiencing significant growth, driven by increasing consumer awareness of health and wellness. The demand for convenient, effective, and natural supplements is on the rise, positioning companies like Zooki favorably within the industry.

Competitor Analysis

Key competitors in the health supplement market include:

• Kollo Health: Offers premium liquid marine collagen supplements aimed at improving skin, hair, and nail health.

• The Collagen Co: Provides collagen peptides designed for beauty and wellness benefits.

• Vital Proteins UK: Specializes in collagen-based products to support overall health and wellness.

• Anatome: Focuses on health and wellness products, including supplements and essential oils.

• Nutrition Geeks: Offers a range of health supplements targeting various wellness needs.