Z

Zuni

www.zuni.com.au link_icon

Company Research Report: Zuni



Company Overview



Name, Mission of the Company


  • Name: Zuni

  • Mission: To use customer journeys, validated by research, to develop and help implement strategies that meet business and customer needs.


Founding Information


  • When Founded: No information available

  • By Whom: No information available


Key People


  • Mike Zeederberg - Managing Director

  • Sharlene Zeederberg - Research Director


Headquarters


  • Location: Sydney, Australia


Number of Employees


  • No information available


Revenue


  • No information available


Company Expertise


  • Known for helping clients ensure their range of marketing activities deliver better business outcomes by focusing on understanding the needs of the customer and the business. Zuni develops strategies and supports implementation in all digital spaces.


Products



Services Offered


1. Digital Strategy
  • Description: Overarching digital and transformation strategies that align marketing and digital activities to meet business objectives.

  • Key Features: Identification and alignment of digital activities, transformation planning.


2. Content & Channel Marketing Strategy
  • Description: Establishing what content to send to specific customer segments through which channels.

  • Key Features: Content planning, channel strategy, target audience identification.


3. CRM & Customer Engagement Strategy
  • Description: Customer identification and segmentation strategies that maximize engagement and conversion.

  • Key Features: Engagement tactics, segmentation analysis, conversion optimization.


4. Customer Journey Mapping
  • Description: Using customer journey mapping techniques to identify customer pain points and business opportunities throughout their lifecycle.

  • Key Features: Customer pain points identification, business opportunities uncovering.


5. Customer & Market Research
  • Description: Combining quantitative and qualitative research techniques to understand customers and markets.

  • Key Features: Qualitative research, quantitative analysis.


6. UX Solution Design
  • Description: Information architecture design including sitemaps, wireframes, prototype design, card sorting, and user testing.

  • Key Features: Prototyping, user experience design, user testing.


7. Marketing Tech Strategy
  • Description: Identification and specification of technology platforms and development of marketing technology stacks.

  • Key Features: Technology platform identification, martech integration.


8. Implementation Support
  • Description: Providing technical, organizational, and vendor selection support to ensure projects deliver on their strategic and business goals.

  • Key Features: Project support, vendor selection, technical assistance.


9. Training & Mentoring
  • Description: Training and mentoring on all aspects of strategic digital marketing and customer engagement for individuals and organizations.

  • Key Features: Training courses, mentoring sessions.


Recent Developments



Recent Projects and Partnerships


1. Asthma Australia
  • Description: Series of research, customer journey, tech stack, and digital strategy projects supporting Asthma Australia’s digital transformation journey.

  • Key Features: Ongoing strategic support for digital transformation.


2. Sydney Opera House
  • Description: Projects around the technology stack, customer journey mapping for specific audiences, and CRM strategy.

  • Key Features: Tech stack optimization, audience-specific customer journey mapping.


3. SFI Health
  • Description: Digital marketing strategic assistance including digital marketing strategy, content strategy, eCommerce strategy, and market-specific mentoring.

  • Key Features: eCommerce strategy, mentoring, content planning.


4. Johnson & Johnson Medtech
  • Description: Ongoing support for digital transformation across the organization, including customer journey mapping and product level digital strategy.

  • Key Features: Digital transformation support, journey mapping.


New Features and Products


  • Guided Asthma Self Support Service by Asthma Australia: Developed in partnership with the Hunter Medical Research Institute and funded by the Medical Research Futures Fund. Ensures people can access personalized health information at scale.


Noteworthy Client Testimonials


1. Kathy Packenas, Director - Customer and Marketing at Asthma Australia:
  • “Zuni and Leap Insight have always approached our projects with a fit for purpose mindset – taking into consideration our context, resourcing, and budget, and always go above and beyond to support us.”


2. Alex McKeand, Manager Communications at TasPorts:
  • “The strategy has been embraced by senior leadership at TasPorts, and we’re excited about getting board approval to start implementation.”


3. Stefan Strano, CEO – Club Plus Super:
  • “This strong research-based approach gave our member and employer engagement a laser focus through a great implementation plan and actionable programs.”


4. Sharon Morris, CEO – Mother’s Day Classic Foundation:
  • “The audience definitions and user journeys we created have given us valuable insights into our stakeholders, resulting in much more targeted and effective communications.”


Conclusion



Zuni excels in providing highly tailored strategic digital marketing and customer engagement solutions that are backed by thorough research and analysis. Their strong client testimonials, wide range of services, and recent successful projects underscore their expertise and pivotal role in digital transformation.

If further collaboration or consultation with Zuni is required, contact them at:

  • Phone: +61 0406576441

  • Email: Zuni@Zuni.com.au