Z

Zupee

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Company Research Report: Zupee



Company Overview



  • Name: Zupee

  • Mission: To create skill-based games that spark joy and enhance the quality of life for users, engaging and entertaining them while they play.

  • Founded: The company was founded by Dilsher Malhi, who serves as the CEO.

  • Key People:

  • Dilsher Malhi: Founder & CEO

  • Siddhant Saurabh: Co-Founder

  • Akanksha Dhamija: Chief Operating Officer

  • Govind Mittal: Chief of Staff

  • Ashwani Rana: Chief Public Policy Officer

  • Sairam Mushyam: Vice President – Data Science & Analytics

  • Headquarters: Zupee’s registered office is located at Apeejay Business Centre, 6th Floor, Arunachal Building, Barakhamba Road, Connaught Place, New Delhi 110001, India. The company is also based out of Gurgaon.

  • Number of Employees: No information is available.

  • Revenue: No information is available.

  • Known For: Zupee is recognized as the fastest growing online gaming company in India, boasting a leading market share in the casual and board games segment. It is noted for skill-based games certified by AIGF as Games of Skill.


Products



Ludo Series


1. Ludo Supreme
  • Description: A digital adaptation of the classic Ludo game.

  • Key Features: Multiplayer capability, strategic gameplay, and real money winnings.


2. Ludo Ninja
  • Description: An innovative take on the traditional Ludo game offering advanced strategic elements.

  • Key Features: Time-bound games, strategic elements, and real cash prizes.


3. Ludo Turbo
  • Description: A fast-paced version of the Ludo game.

  • Key Features: Quick rounds, strategic depth, and real cash earnings.


4. Ludo Supreme League
  • Description: A challenging version of the classic Ludo with league-style competitions.

  • Key Features: League format, enhanced competition, and substantial cash winnings.


Other Games


1. Snakes & Ladders Plus
  • Description: A twist on the classic Snakes & Ladders game, offered in an online format with real cash prizes.

  • Key Features: Classic board game rules with an online twist, cash rewards.


2. Trump Cards Mania
  • Description: A card game offering online multiplayer and cash prizes.

  • Key Features: Engaging card gameplay, multiplayer support, cash winnings.


Recent Developments



  • New Products/Features:

  • No specific information about newly launched products or features is available.


  • Partnerships:

  • Zupee announced a strategic partnership with Reliance Jio, which involves content and technology initiatives.


  • Personnel Developments:

  • Akanksha Dhamija was elevated to Chief Operating Officer in July 2023.


  • Policy Initiatives:

  • Zupee became the first skill-based online gaming platform in the RMG (Real Money Games) space to introduce a ‘Period Leave Policy’ in March 2023.


  • Brand Collaborations:

  • Announced Kapil Sharma as Brand Ambassador and launched the campaign ‘India Ka Apna Game’ in June 2023.


  • Campaigns:

  • Launched 'Saara India Chamkega', an initiative aimed at illuminating the lives of senior citizens during Diwali 2023.

  • Launched 'Saara India Khelega' campaign in May 2022.


Note



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