Company Research Report: Zupee

Company Overview

• Name: Zupee

• Mission: To create skill-based games that spark joy and enhance the quality of life for users, engaging and entertaining them while they play.

• Founded: The company was founded by Dilsher Malhi, who serves as the CEO.

• Key People:

• Dilsher Malhi: Founder & CEO

• Siddhant Saurabh: Co-Founder

• Akanksha Dhamija: Chief Operating Officer

• Govind Mittal: Chief of Staff

• Ashwani Rana: Chief Public Policy Officer

• Sairam Mushyam: Vice President – Data Science & Analytics

• Headquarters: Zupee’s registered office is located at Apeejay Business Centre, 6th Floor, Arunachal Building, Barakhamba Road, Connaught Place, New Delhi 110001, India. The company is also based out of Gurgaon.

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: Zupee is recognized as the fastest growing online gaming company in India, boasting a leading market share in the casual and board games segment. It is noted for skill-based games certified by AIGF as Games of Skill.

Products

Ludo Series

1. Ludo Supreme

• Description: A digital adaptation of the classic Ludo game.

• Key Features: Multiplayer capability, strategic gameplay, and real money winnings.

2. Ludo Ninja

• Description: An innovative take on the traditional Ludo game offering advanced strategic elements.

• Key Features: Time-bound games, strategic elements, and real cash prizes.

3. Ludo Turbo

• Description: A fast-paced version of the Ludo game.

• Key Features: Quick rounds, strategic depth, and real cash earnings.

4. Ludo Supreme League

• Description: A challenging version of the classic Ludo with league-style competitions.

• Key Features: League format, enhanced competition, and substantial cash winnings.

Other Games

1. Snakes & Ladders Plus

• Description: A twist on the classic Snakes & Ladders game, offered in an online format with real cash prizes.

• Key Features: Classic board game rules with an online twist, cash rewards.

2. Trump Cards Mania

• Description: A card game offering online multiplayer and cash prizes.

• Key Features: Engaging card gameplay, multiplayer support, cash winnings.

Recent Developments

• New Products/Features:

• No specific information about newly launched products or features is available.

• Partnerships:

• Zupee announced a strategic partnership with Reliance Jio, which involves content and technology initiatives.

• Personnel Developments:

• Akanksha Dhamija was elevated to Chief Operating Officer in July 2023.

• Policy Initiatives:

• Zupee became the first skill-based online gaming platform in the RMG (Real Money Games) space to introduce a ‘Period Leave Policy’ in March 2023.

• Brand Collaborations:

• Announced Kapil Sharma as Brand Ambassador and launched the campaign ‘India Ka Apna Game’ in June 2023.

• Campaigns:

• Launched 'Saara India Chamkega', an initiative aimed at illuminating the lives of senior citizens during Diwali 2023.

• Launched 'Saara India Khelega' campaign in May 2022.

Note

Fields for which "No information is available" indicates that specific data was not provided in the available information.