Company Market Research Report: Zwift, Inc.
Company Overview
Name
Zwift, Inc.
Mission
To get more people, more active, more often, promoting a healthier society by breaking down barriers through sports and fostering community engagement.
Founded
2014
Key People
- Mathieu Van Der Poel, Professional Cyclist and Advocate
Headquarters
No information is available
Number of Employees
No information is available
Revenue
No information is available
Known For
Zwift is renowned as the world's #1 indoor cycling app. It provides an immersive and interactive indoor cycling experience, catering to fitness enthusiasts and professional athletes alike.
Products
Zwift Ride
High-level Description: Zwift Ride is an all-in-one smart bike priced at $1,299.99. It offers a realistic indoor cycling setup to fully engage with Zwift’s virtual cycling platform.
Key Features:
- Always-ready indoor cycling setup
- Adjustable for multiple users
- Integrates with the full Zwift experience
Zwift App
High-level Description: The core of Zwift is its application which brings virtual cycling to life. Users can ride virtually in various environments from alpine climbs to beachside flats.
Key Features:
- Thousands of workouts
- Personalized training plans
- Group rides and racing events
- Fitness tracking and progress monitoring
- Large library of worlds and routes
Smart Trainer Compatibility
High-level Description: Zwift supports the use of third-party smart trainers for those who prefer using their existing outdoor bikes on indoor setups.
Key Features:
- Compatibility with various smart trainers via Bluetooth and ANT+
- Integration with platforms and devices like PC, Mac, Android, iOS, and Apple TV
Recent Developments
New Products Launched
- Zwift Ride: Launched as the most convenient and complete indoor smart bike solution.
New Features Added to Existing Products
- Watopia Expansion: Introducing "The Grade," a new super steep climb from Ciudad de La Cumbre to the top of Epic KOM, available June 2024.
- New Heads-Up Display (HUD): Features customizable data fields, climb mode, and a new elevation profile display, refresh rolling out from May 2024.
- My List Feature: Allows users to queue up routes and workouts for their next session, available from May 2024.
- Training Connections: Enhances integration with third-party training platforms, launching summer 2024.
New Partnerships
- Zwift Academy: Partnership with Alpecin-Deceuninck and CANYON//SRAM to offer professional contracts to standout cyclists through the Zwift Academy program, running from August to November 2024.
- Pinarello Collaboration: Zwift is teaming up with Pinarello to celebrate the launch of the new Dogma F bike, with an exclusive in-game colorway available for completing event stages.
Highlights
Zwift Academy 2024
A premier talent ID program offering meticulously crafted workouts and precision testing, spanning from August 5 to November 3, 2024.
Inclusions
- Flagship Events: Tour de Zwift—5 event stages linked with the Tour de France.
- Zwift Racing: Zwift Racing League Season and Zwift World Series featuring elite races.
Diversity, Inclusion, and Social Impact
- Employee Resource Groups (ERGs): Initiatives to support BIPOC, LGBTQIA+, and women employees to create an inclusive environment.
- Community Investment: More than $1.5 million donated to underserved communities.
Notable Wins
- Zwift Games 2024: Record-breaking esports event with champions Freddy Ovett and Kathrin Fuhrer.
- Cycle Industry Engagement: Zwift’s ongoing commitment as the official training partner to the Tour de France.
Contact Information
Zwift Website: [zwift.com](https://zwift.com)
Support: Including forums and direct contact options for queries and detailed support articles.
