Aakriti Sethi is the Co-Founder of STAC Fine Jewellery, an e-commerce startup based in Mumbai, Maharashtra, founded in 2018 alongside Rashi Sanghvi. The company specializes in minimalist, lightweight fine jewellery designed for everyday wear, targeting the modern consumer’s preference for accessible luxury and digital-native retail experiences. STAC Fine Jewellery’s business model focuses heavily on online retail, positioning itself as a pioneer in redefining fine jewellery for daily use. This approach reflects a strategic opportunity identified by Aakriti and her co-founder to disrupt traditional fine jewellery markets through innovation in design and digital marketing.
Aakriti holds a degree from the London School of Economics and Political Science (LSE), underscoring a strong academic background in economics and social sciences that likely informs strategic business decisions and market positioning for STAC Fine Jewellery.
Her professional experience prior to STAC includes volunteer roles at Herb It Forward Foundation and involvement with Nanhi Kali, indicating engagement with social initiatives and nonprofit sectors. These experiences may contribute to a leadership style that values social responsibility alongside commercial success, relevant for potential collaborations or alignment with corporate social responsibility goals.
She is publicly recognized as one of the emerging women entrepreneurs in India’s retail sector, having featured in prominent platforms such as:
- YourStory’s “100 Emerging Women Leaders” (August 2022), highlighting women entrepreneurs driving innovation and leadership in their industries.
- Various interviews and podcasts (Apple Podcasts, Retail Jeweller India) where Aakriti discusses the founding and growth of STAC, emphasizing the company’s mission to make fine jewellery accessible and suitable for everyday wear.
STAC Fine Jewellery has gained recognition in the jewellery retail industry for promoting the trend of lightweight, everyday fine gold and diamond jewellery, reflecting consumer shifts toward more versatile and wearable luxury items. The company is noted for its digital-first approach and minimalistic aesthetic, targeting a niche that blends fashion with practicality.
Aakriti’s profile also intersects with her notable achievement as a topper (All India Rank 249) in the UPSC Civil Services Examination 2022, an elite national exam in India. While separate from her role at STAC, this achievement demonstrates exceptional perseverance, discipline, and intellectual capability, traits beneficial for leadership and strategic growth management within a competitive startup environment.
In summary, Aakriti Sethi is a well-educated, socially conscious entrepreneur with significant leadership responsibility at STAC Fine Jewellery. Her combined strengths in business acumen, social engagement, and intellectual rigor underscore her role in steering STAC toward leveraging digital innovation and evolving market trends in fine jewellery retail. The company itself is positioned as a young, innovative startup with a clear value proposition around everyday fine jewellery, anchored by Aakriti’s vision and strategic guidance.
