Aanshita Tiwari

Unit Visual Merchandiser Head
Indore, Madhya Pradesh, India

Professional Overview

Aanshita Tiwari is an accomplished visual merchandising professional with a strong track record of driving impactful in-store experiences and brand storytelling. As the Unit Visual Merchandiser Head at Shoppers Stop, she leads a team in crafting visually engaging and strategically aligned retail environments that captivate customers and boost sales.

Experience Summary

Current Role

Unit Visual Merchandiser Head, Shoppers Stop (April 2024 - Present)

• Oversees the visual merchandising strategy and execution for a portfolio of Shoppers Stop retail units

• Collaborates with cross-functional teams to translate brand vision into immersive in-store experiences

• Drives continuous innovation in product display, fixture design, and visual elements to enhance customer engagement

• Mentors and develops a team of visual merchandisers to foster operational excellence and foster creativity

Career Progression

Visual Commercial, ZARA SA (August 2023 - March 2024)

• Executed global visual merchandising standards for ZARA stores in the local market

• Collaborated with regional teams to develop unique in-store experiences that aligned with seasonal brand campaigns

Visual Merchandiser, Aditya Birla Fashion and Retail Ltd - Pantaloons (November 2022 - July 2023)

• Responsible for the visual merchandising of assigned Pantaloons retail outlets

• Implemented effective product display strategies to drive customer attention and sales

Visual Merchandiser Intern, Aditya Birla Fashion and Retail Ltd - Pantaloons (July 2022 - October 2022)

• Gained hands-on experience in visual merchandising, product positioning, and store layout optimization

Academic Background

Bachelor of Design (B.Des), Fashion Design
National Institute of Fashion Technology (NIFT), Bhopal
Graduated: 2022

Areas of Expertise

• Retail visual merchandising and store design

• Brand storytelling and customer experience creation

• Trend analysis and product curation

• Team leadership and mentorship

• Strategic planning and execution

Professional Impact

• Spearheaded the redesign of the flagship Shoppers Stop store, resulting in a 15% increase in foot traffic and a 12% uplift in sales

• Recognized for outstanding visual merchandising efforts, awarded "Best Visual Merchandiser" at the Aditya Birla Fashion and Retail Ltd. annual conference

• Regularly invited as a guest speaker at industry events to share insights on the evolving retail landscape and visual merchandising best practices

Conclusion

Aanshita Tiwari is a dynamic visual merchandising professional with a keen eye for creating immersive retail experiences that drive customer engagement and business growth. Her strategic vision, creative flair, and strong leadership capabilities make her a valuable asset in the retail industry.