Professional Summary

Professional Overview

Aaron Dixon is a seasoned entrepreneur, technology executive, and community leader, currently serving as the Partner and CEO of Great American Waterfall Co. With a diverse background spanning software engineering, project management, and executive leadership, Aaron has a proven track record of driving innovation, fostering collaboration, and building successful ventures.

Experience Summary

Current Roles

Partner / CEO, Great American Waterfall Co. (2013-Present)

• Responsible for the overall strategic direction, operational management, and growth of the company

• Led the development and execution of innovative waterfall-based products and solutions, driving significant revenue and market share

• Fostered a collaborative, community-centric culture, positioning the company as a trusted partner for clients and industry stakeholders

Fractional CTO, Gift Certificates and More (2022-Present)

• Providing strategic technology guidance and hands-on leadership to support the company's digital transformation and product development initiatives

Founder, The Alchemy Club (2023-Present)

• Launched a new venture focused on fostering a community of entrepreneurs, innovators, and creative professionals

Founding Partner, Collective & Co. (2017-Present)

• Collaborating with a team of experts to provide strategic advisory services and investment support to early-stage startups

Career Progression

Prior to his current roles, Aaron held several notable positions, including:

• Board Member, startGNV (2020-2023)

• Advisory Board Member and Entrepreneur-in-Residence, UF Innovate | The Hub (2018-2020)

• Founder, Gainesville Tech Association (2017-2019)

• Alumni Web Administrator, University of Florida Foundation (2005-2012)

• Software Engineer and IT Project Manager at various organizations (2005-2005)

Throughout his career, Aaron has demonstrated a keen ability to identify emerging trends, build collaborative partnerships, and drive impactful initiatives that contribute to the growth and success of the businesses and communities he serves.

Academic Background

Aaron holds a degree in Computer Science from the University of Florida, where he honed his technical expertise and developed a passion for innovative problem-solving.

Areas of Expertise

• Entrepreneurship and executive leadership

• Technology strategy and digital transformation

• Community building and ecosystem development

• Software engineering and project management

• Business development and strategic partnerships

Professional Impact

Notable projects and initiatives led by Aaron include:

• Spearheading the development and commercialization of innovative waterfall-based products at Great American Waterfall Co., resulting in significant revenue growth and market share expansion

• Founding the Gainesville Tech Association, which served as a catalyst for the local technology community, fostering collaboration, knowledge sharing, and talent development

• Providing strategic guidance and support to early-stage startups as a Founding Partner at Collective & Co., contributing to their growth and success

Conclusion

With his diverse background, entrepreneurial mindset, and passion for driving innovation, Aaron Dixon is poised to continue making a significant impact in the technology and business landscapes. As he navigates his current roles and ventures, his focus remains on fostering collaborative ecosystems, leveraging cutting-edge technologies, and empowering entrepreneurs and innovators to thrive.