Aaron Dunford
Vice President, Media at Nordstrom
Professional Overview
Aaron Dunford is a seasoned media executive with over a decade of experience in the retail industry. As the Vice President of Media at Nordstrom, he oversees the company's enterprise and retail media operations, driving strategic initiatives that harness the power of data-driven marketing to elevate the customer experience and deliver measurable business impact.
Experience Summary
Current Role
As Vice President of Media at Nordstrom, Aaron is responsible for managing the company's enterprise and retail media platforms, including the Nordstrom Media Network. In this role, he leads a talented team in developing innovative advertising solutions, leveraging proprietary data and insights to help brands effectively reach and engage Nordstrom's loyal customer base. Under his leadership, the Nordstrom Media Network has become a trusted and high-performing advertising platform, generating significant revenue growth and positioning the company as a leader in the retail media landscape.
Career Progression
Prior to his current role, Aaron held several progressive leadership positions within Nordstrom's marketing and ecommerce divisions. As the Senior Director of Digital and Marketing, he spearheaded the company's digital transformation efforts, implementing data-driven strategies that optimized the online shopping experience and drove increased customer engagement. As the General Manager of Nordstrom Retail Media, he played a critical role in the launch and rapid expansion of the Nordstrom Media Network, establishing it as a highly sought-after advertising platform for brands.
Academic Background
Aaron holds a Bachelor's degree in Business Administration from Brigham Young University, where he graduated with distinction.
Areas of Expertise
- Retail media strategy and operations
- Data-driven marketing and customer engagement
- Digital transformation and ecommerce optimization
- Cross-functional team leadership and collaboration
- Strategic planning and business development
Professional Impact
Under Aaron's leadership, the Nordstrom Media Network has become a significant revenue driver for the company, generating double-digit year-over-year growth. He has spearheaded the development of innovative advertising solutions that leverage Nordstrom's deep customer insights, enabling brand partners to reach their target audiences effectively and efficiently. Aaron's strategic vision and collaborative approach have earned him recognition as a thought leader in the retail media space, and he is regularly invited to speak at industry events and conferences.
Conclusion
With his extensive experience in the retail industry, coupled with his expertise in data-driven marketing and digital transformation, Aaron Dunford is poised to continue driving Nordstrom's success as a leader in the media and advertising landscape. His unwavering commitment to delivering exceptional customer experiences and driving measurable business results make him a highly valuable asset to the organization.
