Professional Role and Company Overview
Name: Aaron Hocking
Position: Head of Sales and Marketing / Chief Revenue Officer
Company: MANIAX Axe Throwing
Location: Adelaide, Australia
Aaron Hocking holds a significant leadership position at MANIAX Axe Throwing, serving as the Head of Sales and Marketing and also recognized as the Chief Revenue Officer. MANIAX Axe Throwing is a pioneering entertainment company established in 2014 in Australia, specializing in axe-throwing experiences. The company operates several locations across major cities including Melbourne, Sydney, Brisbane, Adelaide, Perth, and the Gold Coast, expanding recently into Newcastle as well.
Professional Experience and Contributions
Aaron Hocking has been instrumental in the company's marketing strategies, participating in initiatives such as the Accelerating Net Zero Emissions for Business (ANZEB) pilot program. His leadership in sales and marketing is geared towards establishing MANIAX as a premier destination for axe-throwing events—a popular choice for team-building events, parties, and social gatherings. During his tenure, he has significantly contributed to the expansion and local engagement strategies, particularly with the launch of new venues like the one in Newcastle, despite previous delays due to COVID-19.
Key Initiatives and Community Engagement
Aaron actively engages with the community to foster local support, as evidenced by his involvement in the Newcastle arena opening. This community focus enhances MANIAX's presence and integration within local markets, leveraging relationships with neighboring businesses and local figures like football players to promote the venue's offerings. The Newcastle location features not only axe-throwing lanes but also a licensed bar and dining options, aligning with Hocking’s vision of a comprehensive social experience environment.
Online Presence and Networking
Aaron Hocking maintains an active professional presence on LinkedIn, boasting over 500 connections. His profile underscores his strategic role within MANIAX, reflecting both his executive responsibilities and his influence in promoting the company's innovative and community-focused entertainment solutions.
