Professional Summary
Professional Overview
Aaron Martindale is an accomplished retail executive with over 25 years of experience in the fashion and sporting goods industries. As the current Vice President of Visual Merchandising at DICK'S Sporting Goods, he leverages his deep expertise in brand management, retail strategy, and omnichannel customer experiences to drive impactful results.
Experience Summary
Current Role
As the VP of Visual Merchandising at DICK'S Sporting Goods, Aaron is responsible for leading the company's visual merchandising strategy across its network of over 850 stores. He oversees a team of regional visual merchandising managers and works closely with the broader marketing and operations teams to create engaging, brand-aligned in-store experiences. Under his leadership, DICK'S has implemented highly successful visual merchandising campaigns that have contributed to increased customer engagement and sales.
Career Progression
Prior to joining DICK'S, Aaron held several senior-level positions at Nike, where he played a pivotal role in shaping the brand's global retail strategy. As the Senior Director of Stores Marketing for North America, he spearheaded impactful marketing initiatives that drove customer traffic and sales growth. He also served as the Senior Director of Global Retail Brand for Nike Women's and Nike Training, where he led the development and implementation of innovative brand experiences across Nike's retail footprint.
Earlier in his career, Aaron gained valuable experience in the retail industry, working at Gap in various store-level roles. This hands-on experience provided him with a deep understanding of customer behavior and the importance of creating compelling in-store environments.
Academic Background
Aaron holds a Bachelor of Arts degree in Business Administration from the University of Pittsburgh, where he graduated with honors.
Areas of Expertise
- Visual merchandising and store design
- Omnichannel retail strategy and execution
- Brand management and customer experience optimization
- Retail operations and performance management
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Aaron has been instrumental in driving transformative change within the organizations he has served. At Nike, he spearheaded groundbreaking retail initiatives that significantly enhanced the brand's in-store experience and drove measurable improvements in sales and customer engagement. As the VP of Visual Merchandising at DICK'S Sporting Goods, he continues to leverage his expertise to elevate the company's brand presence and create a differentiated shopping experience for its customers.
Conclusion
With his extensive experience, proven track record of success, and deep industry expertise, Aaron Martindale is poised to continue making a significant impact in the retail sector. He is a strategic leader committed to driving innovation, enhancing customer experiences, and delivering sustainable business growth.
