Aaron Sandness

Director, Product Management - Subscriptions

Professional Overview
Aaron Sandness is an experienced product management leader with a strong focus on subscription-based business models and loyalty marketing. As the Director of Product Management - Subscriptions at Best Buy, he is responsible for driving the strategic vision and execution of the company's subscription offerings, ensuring exceptional customer experiences and revenue growth.

Experience Summary

Current Role
As the Director of Product Management - Subscriptions at Best Buy, Aaron is responsible for leading a cross-functional team in the development and optimization of the company's subscription-based products and services. He is focused on identifying customer pain points, designing innovative solutions, and implementing data-driven strategies to enhance subscription engagement and retention. Under his leadership, Best Buy has seen a significant increase in subscriber acquisition and a notable improvement in customer loyalty metrics.

Career Progression
Prior to his current role, Aaron held several leadership positions in product management and loyalty marketing, including Director of Product Management, Marketing and Advertising at Shipt, and Director of Product Management, Loyalty Marketing at Target. In these roles, he demonstrated a strong track record of driving product innovation, optimizing customer experiences, and delivering measurable business impact. Throughout his career, Aaron has consistently leveraged his expertise in subscription models, loyalty programs, and data-driven decision-making to deliver exceptional results for the organizations he has served.

Academic Background
Aaron holds a Bachelor of Science degree in Business Administration from the University of Minnesota, where he graduated with honors.

Areas of Expertise

• Subscription-based business models and product management

• Loyalty program design and optimization

• Customer experience and engagement strategy

• Data-driven decision-making and analytics

• Cross-functional team leadership and collaboration

Professional Impact
During his tenure at Shipt, Aaron led the development and launch of a highly successful subscription-based grocery delivery service, which resulted in a significant increase in customer retention and revenue growth. At Target, he played a pivotal role in the transformation of the company's loyalty program, Target Circle, driving a 20% increase in member enrollment and a 15% uplift in incremental sales.

Conclusion
With his extensive experience in subscription-based business models, loyalty marketing, and data-driven product management, Aaron Sandness is positioned to drive continued success for Best Buy's subscription offerings. His strategic vision, collaborative leadership, and relentless focus on customer-centric innovation make him a valuable asset in the rapidly evolving retail landscape.