Director of Artist Marketing – Percussion
D’Addario & Company, Inc.
[LinkedIn](http://www.linkedin.com/in/aaron-vishria-719065a)
Executive Summary
Aaron Vishria serves as the Director of Artist Marketing – Percussion at D’Addario & Company, Inc., recognized globally as the leading manufacturer of instrument strings and accessories. Operating from the Los Angeles Metropolitan Area, he directly oversees D’Addario's artist marketing initiatives for percussion products, including high-profile brands such as EVANS Drumheads and ProMark Drumsticks. Vishria manages high-impact artist relations and endorsee programs and is deeply involved in supporting prominent artists and facilitating industry partnerships.
Key Professional Details
- Current Role: Director of Artist Marketing – Percussion
- Company: D’Addario & Company, Inc.
- Location: Los Angeles, CA, United States
- Managerial Oversight: Manages the D’Addario Artist Lounge at CenterStaging Studios in Burbank, a key hub for artist engagement in LA.
- Team Collaboration: Works closely with Artist Relations Specialist Thomas Berg to deliver personalized support and gear recommendations for both established and emerging artists.
Career Track & Expertise
Aaron Vishria is an A&R Director with a proven track record in:
- Product Marketing: Driving successful marketing strategies for percussion instruments and accessories.
- Artist Relations & Marketing: Building, sustaining, and expanding relationships with high-caliber artists and endorsers across multiple musical genres and market segments.
- Social Media & Digital Campaigns: Leveraging digital platforms to maximize engagement, product visibility, and brand reputation within the music industry.
- Product Endorsements: Spearheading artist endorsement deals and crafting win-win partnerships between D’Addario and notable industry names.
Previous industry experience includes positions at Hoshino and Universal Music Group, adding broad perspective and a strong network within the music products and entertainment sectors.
D’Addario & Company — Company Context
D’Addario & Company is widely regarded for its high-performance, innovative, and reliable musical accessories. The company's portfolio spans major brands including:
- EVANS Drumheads
- ProMark Drumsticks
- D’Addario Woodwinds
- D’Addario Orchestral
D’Addario places strategic emphasis on artist engagement, community building, and experiential marketing. The Los Angeles-based Artist Lounge at CenterStaging Studios, managed by Vishria and Thomas Berg, exemplifies this commitment—providing a physical environment for artists to explore gear, refine their sound, and connect with company experts.
Recent major initiatives include the high-profile launch of the Artist Lounge facility, attended by company senior leadership, renowned session and touring artists, and industry influencers. This underscores D’Addario's focus on deepening artist partnerships and serving as a key resource for professional musicians in the US and globally.
Strategic Insights
- Industry Access: Vishria holds extensive connections with endorsee artists, industry professionals, and key decision-makers in both music performance and MI retail sectors.
- Influence: As the Lounge manager and Director of Artist Marketing – Percussion, he is pivotal in artist onboarding, artist support, and the promotion of new product lines within the professional community—a significant gateway for partnership or promotional discussions.
- Artist Community Hub: The CenterStaging Artist Lounge under his management is a central venue for networking, product demonstrations, and artist outreach in the LA area.
- Previous Experience: Track record with Universal Music Group and Hoshino points to broad industry knowledge and deep contacts beyond the MI/pro audio segment.
Digital Presence & Notable Mentions
- LinkedIn: [Aaron Vishria – LinkedIn](http://www.linkedin.com/in/aaron-vishria-719065a)
- Instagram: Private profile, focus on drums, nature, and travel. Professional highlights relate closely to D’Addario’s percussion brands.
- Frequently cited in industry media regarding artist relations, product launches, and music marketing strategies.
Contact & Approach
Location: Los Angeles, CA
Direct Involvement: Artist relations programming, marketing activations, artist endorsement management, event support, and product advocacy.
Key Value: Primary gatekeeper and influencer for artist engagement and product placement activities for D’Addario percussion brands in North America.
Aaron Vishria’s unique combination of artist marketing leadership, industry networking, and hands-on artist support positions him as a central figure for all strategic outreach and collaboration opportunities within the professional music products sector, especially in percussion and artist relations verticals.
