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Aaron Yen

Aaron Yen


Marketing Manager II, Alexa Canada
Toronto, Ontario, Canada

Professional Overview


Aaron Yen is an accomplished marketing professional with over 7 years of experience driving strategic campaigns and innovative marketing initiatives. As the Marketing Manager II for Alexa Canada at Amazon, he leverages his expertise in product marketing, digital analytics, and campaign management to amplify the brand's presence and deliver impactful consumer experiences.

Experience Summary



Current Role


Marketing Manager II, Alexa Canada at Amazon (2024-05-01 to Present)
  • Responsible for developing and executing integrated marketing strategies to promote Alexa's suite of products and services in the Canadian market

  • Collaborates cross-functionally with product, sales, and creative teams to align on go-to-market plans and deliver seamless customer journeys

  • Utilizes data-driven insights to optimize campaign performance and measure the impact of marketing initiatives

  • Mentors junior marketing associates and leads team initiatives to foster a culture of innovation and continuous improvement


Career Progression


Marketing Manager - Campaign Programs and Operations, Consumer Solutions at TELUS (2023-01-01 to 2024-01-01)
  • Managed the end-to-end planning and execution of consumer-facing marketing campaigns, driving a 23% increase in lead generation for key product offerings

  • Optimized digital marketing workflows and automation tools to improve campaign efficiency and scalability

  • Collaborated with cross-functional stakeholders to develop content and assets that resonated with target audiences


Senior Product Marketing Manager, Google Analytics at Noise Digital Inc. (2022-08-01 to 2023-01-01)
  • Developed and implemented go-to-market strategies for the integration of Google Analytics with clients' digital platforms

  • Analyzed user data and market trends to uncover insights that informed product messaging and feature prioritization

  • Delivered impactful training and enablement programs to empower clients on the effective use of Google Analytics


Senior Product Marketing Analyst, B2B SaaS Operations at Unbounce (2022-01-01 to 2022-08-01)
  • Utilized data analytics and market research to assess the competitive landscape and identify opportunities for product innovation

  • Collaborated with the product team to define and prioritize new features based on customer feedback and market demand

  • Spearheaded the development of sales enablement materials and training programs to support the sales team


Education


Bachelor of Commerce, Marketing Specialization
University of British Columbia, Vancouver, BC

Areas of Expertise


  • Product Marketing and Positioning

  • Digital Campaign Management

  • Marketing Analytics and Optimization

  • Cross-Functional Collaboration

  • Stakeholder Engagement and Relationship Building

  • Team Leadership and Mentorship


Professional Impact


  • Recognized as a top-performing marketing professional, delivering 12% year-over-year revenue growth for key product lines

  • Awarded "Best Digital Marketing Campaign" at the Canadian Marketing Association Awards for a successful brand awareness initiative

  • Actively contribute to industry publications and events, sharing insights on emerging marketing trends and best practices


Conclusion


With a proven track record of driving impactful marketing strategies and a deep understanding of consumer behavior, Aaron Yen is poised to continue making significant contributions to the marketing landscape. His versatile skill set, coupled with a passion for innovation and data-driven decision-making, make him a valuable asset to organizations seeking to elevate their brand presence and customer engagement.