Professional Role and Company Overview
Aaron Zagha serves as the Chief Marketing Officer (CMO) at Newton Baby, Inc., a prominent direct-to-consumer (D2C) brand specializing in baby and juvenile products, with a particular focus on the safest baby crib mattress on the market. Newton Baby is recognized as one of the largest D2C brands within the baby sleep category, highlighting its significant market presence.
Career Background and Expertise
Aaron’s professional background integrates a strong foundation in investment and corporate finance with extensive expertise in eCommerce and digital marketing. Prior to joining Newton Baby, he was the Head of eCommerce for Teleflora’s international operations, indicating experience managing complex international digital businesses.
He applies his quantitative finance skills to marketing strategy, blending data analytics and marketing technology (MarTech) insights to drive precision in campaign performance and return on investment (ROI). His approach is notably data-driven, emphasizing incrementality testing, marketing attribution, and efficiency improvements in digital ad spend.
Key Professional Insights and Public Engagements
- Aaron is an active thought leader in digital marketing, frequently sharing insights on the balance between data, technology, and creativity in fast-evolving eCommerce landscapes.
- He manages a complex tech stack, notably utilizing Shopify Plus as the backbone of Newton Baby’s eCommerce platform, demonstrating operational familiarity with leading commerce infrastructure solutions.
- He prioritizes agility and the ability to pivot marketing strategies rapidly in response to market and consumer data, underscoring an adaptive leadership style in digital marketing operations.
Industry Recognition and Media Presence
- Aaron has been featured as a speaker at major retail and eCommerce conferences, including eTail Palm Springs.
- He has participated in several industry podcasts, such as The MarTech Matrix and Honest Ecommerce, where he discusses topics including marketing attribution models and scaling marketing investments effectively.
- He is recognized for sharing expert marketing tips focusing on harnessing data analytics and influencer marketing to maximize campaign success.
Professional Network and Language Skills
- Based in the Los Angeles Metropolitan Area, Aaron maintains a substantial professional network with over 500+ LinkedIn connections and more than 2,000 followers, reflecting a strong presence within digital marketing circles.
- He is a founding member of the Digital Shelf Executive Forum (DSI), a community catering to senior digital executives and e-commerce marketers, illustrating his engagement in peer-led learning and leadership communities.
- Linguistically, he possesses native or bilingual proficiency in English and proficiency in Spanish, facilitating cross-cultural communication within global marketing contexts.
Volunteer and Community Involvement
Beyond his corporate role, Aaron has a longstanding commitment to social impact, serving as a Board Member of the Perinatal Foundation for the Deaf since January 2014. This non-profit educates deaf pregnant women and families with young children, demonstrating his engagement with initiatives supporting children and families, which aligns coherently with Newton Baby’s market focus.
Aaron Zagha exemplifies a data-oriented, strategically agile marketing leader operating at the intersection of eCommerce technology, digital marketing analytics, and baby/juvenile consumer products. His leadership at Newton Baby reflects a combination of quantitative rigor and practical experience in scaling high-growth D2C brands within competitive retail categories.
