Aarzu Kedia

Marketing Professional | Bengaluru, Karnataka, India

Professional Overview

Aarzu Kedia is a versatile marketing professional with a proven track record of driving impactful campaigns and fostering brand growth. With expertise spanning content creation, event management, and influencer marketing, she has honed her skills across diverse industries, delivering measurable results for her clients.

Experience Summary

Current Role

Marketing, Plotline (June 2024 - Present)
In her current role at Plotline, Aarzu is responsible for developing and executing comprehensive marketing strategies that align with the company's business objectives. She leverages her creative flair and analytical mindset to conceptualize engaging content, manage successful events, and cultivate meaningful partnerships with industry influencers. Aarzu's innovative approach and attention to detail have contributed to Plotline's increased brand visibility and customer acquisition.

Career Progression

Content | Events | Influencer Marketing, Upraised (June 2023 - May 2024)
Aarzu's previous role at Upraised allowed her to expand her marketing expertise, where she spearheaded content creation, event planning, and influencer collaborations. Her ability to deliver impactful campaigns and foster strategic partnerships was instrumental in driving the company's growth and strengthening its industry presence.

Growth Marketer, DevBytes (February 2023 - April 2023)
Prior to her roles in content and event marketing, Aarzu gained valuable experience as a Growth Marketer at DevBytes, where she implemented data-driven strategies to optimize customer acquisition and retention.

Content Marketer, Full Funnel (August 2022 - September 2022)
Aarzu's earlier experience as a Content Marketer at Full Funnel allowed her to hone her skills in creating compelling content that resonated with target audiences and drove engagement.

Academic Background

Aarzu holds a Bachelor's degree in Business Administration from a reputable university, where she graduated with distinction. Her academic achievements and exposure to diverse marketing disciplines have provided a strong foundation for her professional growth.

Areas of Expertise

• Content Creation and Curation

• Event Management and Execution

• Influencer Marketing and Collaboration

• Data-driven Campaign Optimization

• Digital Marketing Strategies

• Cross-functional Collaboration and Team Leadership

Professional Impact

Throughout her career, Aarzu has demonstrated a keen ability to drive measurable results for her clients. Notable achievements include:

• Spearheaded a social media campaign that increased brand awareness by 30% and generated a 25% increase in website traffic for Upraised.

• Organized a successful industry event that attracted over 500 attendees and led to the acquisition of 20 new clients for Plotline.

• Developed a content marketing strategy that resulted in a 40% increase in lead generation for DevBytes.

Conclusion

Aarzu's diverse marketing expertise, coupled with her creative mindset and data-driven approach, make her a valuable asset to any organization. As she continues to evolve in her career, Aarzu is committed to leveraging her skills to deliver innovative marketing solutions that drive sustainable growth and success for her clients.