Professional Summary

Professional Overview

Aastha Shad is a seasoned marketing and brand design professional with over a decade of experience in the hospitality and e-commerce industries. As the Manager of Brand Design & Communications at zenda, she is responsible for driving the company's visual identity, content strategy, and marketing initiatives to support its growth and market positioning.

Experience Summary

Current Role

In her current role as Manager of Brand Design & Communications at zenda, Aastha is leading the creation and execution of the company's brand strategy. She oversees the design team in developing visually impactful marketing materials, digital assets, and brand collateral that engage zenda's target audience and strengthen its market presence. Aastha's expertise in aligning brand identity with consumer preferences has been instrumental in enhancing zenda's brand recognition and customer loyalty.

Career Progression

Prior to joining zenda, Aastha served as the Design Manager, overseeing the brand's visual design and communications. She has also held senior roles at leading organizations, including Sr. Graphic Designer at elGrocer, Director of Arts and Visual Design at 1000 Island Hotels & Resort, and Asia Creative Lead at Greenlight Planet, Inc. Throughout her career, Aastha has demonstrated a strong ability to develop impactful visual concepts, manage cross-functional teams, and drive successful marketing campaigns that have contributed to the growth and success of her employers.

Academic Background

Aastha holds a Bachelor's degree in Visual Communication from the renowned National Institute of Design, where she honed her skills in graphic design, branding, and visual storytelling.

Areas of Expertise

• Brand strategy and identity development

• Digital and print marketing asset creation

• Visual design and content production

• Campaign conceptualization and execution

• Team leadership and cross-functional collaboration

Professional Impact

During her tenure at zenda, Aastha has played a pivotal role in redefining the brand's visual language and marketing approach. She has led the design team in developing a cohesive brand identity that resonates with the target audience, resulting in a significant increase in customer engagement and brand recognition. Aastha's ability to translate complex business objectives into visually compelling campaigns has contributed to the company's overall marketing success.

Conclusion

With her extensive experience in the marketing and design fields, Aastha Shad is a valuable asset to the zenda team. Her proven track record of delivering impactful brand strategies and innovative marketing solutions positions her as a strategic leader in the industry. Aastha's commitment to excellence and her ability to drive meaningful change make her a valuable addition to any organization seeking to enhance its brand presence and customer engagement.