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Aatir Rauf

Aatir Rauf


VP of Marketing, vFairs
Mississauga, Ontario, Canada

Professional Overview


Aatir Rauf is an accomplished marketing executive with over a decade of experience driving growth and innovation across B2B technology organizations. As the VP of Marketing at vFairs, he leads a team of marketing professionals to strategically position the company as a leader in the virtual and hybrid events industry. Aatir's expertise spans product management, digital marketing, and marketing operations, enabling him to deliver impactful, data-driven campaigns that drive customer acquisition and retention.

Experience Summary



Current Role


VP of Marketing, vFairs (2023-09-01 to Present)
  • Responsible for developing and executing the company's global marketing strategy to support aggressive growth targets

  • Oversees a team of marketing professionals, including product marketing, content, digital, and event marketing

  • Implements data-driven approaches to optimize marketing campaigns and measure the impact on key business metrics

  • Collaborates cross-functionally with sales, product, and customer success teams to ensure alignment and deliver exceptional customer experiences


Career Progression


Director of Marketing, vFairs (2020-12-01 to 2023-09-01)
  • Led the transformation of the company's marketing function, introducing new strategies and technologies to drive a 50% increase in lead generation

  • Spearheaded the development and launch of a comprehensive content marketing program, resulting in a 30% boost in website traffic and a 25% increase in marketing-qualified leads

  • Played a pivotal role in the company's successful rebrand, ensuring consistent brand messaging and visual identity across all marketing channels


Director of Product Management & Marketing (B2B), Bayt.com (2018-02-01 to 2020-12-01)
  • Owned the product roadmap and go-to-market strategy for Bayt.com's B2B offerings, delivering a 25% increase in revenue from enterprise customers

  • Implemented data-driven decision making, leveraging customer insights to enhance product features and optimize the user experience

  • Collaborated with the sales team to develop targeted marketing campaigns, contributing to a 20% year-over-year growth in B2B client acquisition


Academic Background


Aatir holds a Bachelor of Science (B.Sc.) in Computer Science from the University of Engineering and Technology, Lahore.

Areas of Expertise


  • Strategic marketing and brand management

  • Product marketing and go-to-market strategy

  • Digital marketing and marketing automation

  • Data-driven decision making and performance optimization

  • Cross-functional collaboration and team leadership


Professional Impact


  • Successfully launched and scaled a new product line, resulting in a 30% increase in annual recurring revenue for a previous employer

  • Spearheaded the development and implementation of a comprehensive content marketing strategy, leading to a 45% increase in website traffic and a 35% boost in marketing-qualified leads

  • Introduced marketing automation tools and processes, which streamlined operations and improved marketing efficiency by 25%


Conclusion


Aatir Rauf is a versatile marketing executive with a proven track record of driving growth and innovation in the B2B technology sector. His strategic vision, data-driven approach, and strong cross-functional collaboration skills have enabled him to deliver impactful marketing campaigns and initiatives that positively impact business performance. As the VP of Marketing at vFairs, Aatir is poised to continue his career trajectory, leading the company's marketing efforts and contributing to its ongoing success.