Aayush Goenka

Founder at Soxytoes

Professional Overview

Aayush Goenka is a seasoned entrepreneur with over 20 years of experience in the socks and accessories industry. As the Founder of Soxytoes, he leverages his deep industry expertise to drive innovation and growth in the dynamic fashion and lifestyle market.

Experience Summary

Current Role

As the Founder of Soxytoes since 2018, Aayush is responsible for setting the strategic vision, leading product development, and overseeing all aspects of the business. Under his leadership, Soxytoes has established itself as a leading player in the premium socks and accessories segment, known for its unique designs, high-quality craftsmanship, and focus on sustainability.

Career Progression

Prior to founding Soxytoes, Aayush held pivotal leadership roles in the socks and accessories industry. He served as the CEO of the Socks & Accessories Division at Woolspuns from 2007 to 2019, where he was instrumental in driving significant growth and expanding the company's market presence. Before that, he was the CEO of the Socks & Accessories Division at Sonal Garments from 1996 to 2007, where he gained valuable experience in the industry.

Academic Background

Aayush holds a Bachelor's degree in Textile Engineering from the prestigious National Institute of Fashion Technology (NIFT), India. His specialized education in textiles and fashion has been a key asset in his entrepreneurial journey and industry expertise.

Areas of Expertise

• Socks and accessories product design and development

• Fashion and lifestyle trend analysis

• Supply chain optimization and manufacturing processes

• Brand building and marketing strategies

• Entrepreneurship and business management

Professional Impact

Under Aayush's leadership, Soxytoes has emerged as a rapidly growing player in the premium socks and accessories market, known for its innovative designs, high-quality products, and commitment to sustainability. The company has garnered numerous industry accolades and has a strong online and retail presence, catering to a growing customer base in India and internationally.

Conclusion

Aayush Goenka's extensive experience, industry expertise, and entrepreneurial drive have positioned him as a respected leader in the socks and accessories industry. As the Founder of Soxytoes, he continues to drive innovation and growth, while making a positive impact on the fashion and lifestyle landscape.