Professional Role and Current Engagement
Aayush Jhunjhunwala serves as the Founder and CEO of 15 BUTTONS™, a direct-to-consumer (D2C) family lifestyle clothing brand based in Mumbai, Maharashtra, India. He has held this leadership position since April 2020. In addition to his primary role, he manages operations in the family business, Sandeep Fabrics, since January 2016.
15 BUTTONS™ achieved significant recognition by advancing to the third round among the top 1000 contestants in Shark Tank India Season 2, reflecting robust market traction and validation in the Indian entrepreneurial ecosystem. The brand is notably popular among OTT and TV celebrities as well as influencers, which positions it strongly within the social commerce and influencer-driven marketing model.
Professional Experience Background
Before founding 15 BUTTONS™, Aayush accumulated diverse industry experience including:
- Sales and Operations Manager at JK Apparels (Jan 2015 – Dec 2015) in Pune
- Sales Executive at Satra Properties India Ltd (Jun 2014 – Dec 2014) in Mumbai
- Summer Intern at BKT Tyres (Jun 2013 – Aug 2013) in Mumbai
His tenure in these varied roles encompassed sales, purchase management, business development, and operations across textiles, real estate, and manufacturing sectors, enriching his cross-functional expertise essential for running a D2C startup.
Educational Credentials
- MBA in Family Business Management and Entrepreneurship, SVKM's Narsee Monjee Institute of Management Studies (NMIMS), Mumbai (2016–2017)
- Master of Commerce (M.Com), University of Mumbai (details implicit in profile)
- BA Honours, Kingston University, London (2011–2014)
This combination reflects strong academic grounding in business management with a strategic focus on family-owned and entrepreneurial business models, relevant to his dual role in 15 BUTTONS™ and the family textile business.
Industry Positioning and Network
- Active member of multiple prestigious networks including BNI (Business Network International), TiE Mumbai, and the Bombay Founder’s Club, facilitating high-value industry connections and partnership opportunities.
- Aayush has publicly discussed marketing strategies and brand-building in the digital D2C fashion segment, notably participating in podcasts focused on marketing insights, fashion business evolution, and startup growth journeys, underscoring his active thought leadership and engagement in the industry discourse.
Brand and Market Insights
15 BUTTONS™ operates in the competitive Indian D2C fashion market, leveraging social commerce and influencer marketing to engage and retain customers. The brand’s acclaim from Shark Tank India enhances its credibility and growth potential. The endorsement by celebrities and influencers points to a strategic marketing approach focused on aspirational and lifestyle branding.
Given the evolving digital marketing landscape in fashion retail, Aayush’s emphasis on storytelling and user engagement aligns with current best practices in D2C brand growth.
Contact and Online Presence
- LinkedIn: [https://in.linkedin.com/in/aayush-jhunjhunwala-a8aab88a](https://in.linkedin.com/in/aayush-jhunjhunwala-a8aab88a)
- Email: (restricted to platform, but available via professional channels)
- Mobile: Referenced in exhibitor directories as 9930109537 (subject to confirmation)
- Publicly accessible podcast appearances demonstrate openness to discuss marketing strategies and entrepreneurial themes.
Overall, Aayush Jhunjhunwala represents a seasoned entrepreneur with a solid background in family business management, commercial operations, and digital-first brand building in the fashion D2C sector. His leadership at 15 BUTTONS™ is marked by early-stage validation through Shark Tank India and strong influencer and celebrity endorsements, signaling an innovative growth trajectory supported by strategic marketing expertise and diversified experience across sales and operational roles.
