Professional Summary
Professional Overview
Abby Goldberg is a seasoned eCommerce and digital strategy executive with over 15 years of experience driving transformative growth and innovation across the retail and consumer goods industries. As the Senior Director of eCommerce & Digital Strategy at Toysmith, she is responsible for leading the company's digital transformation, optimizing its online sales channels, and developing cutting-edge marketing strategies to enhance the brand's digital presence and reach.
Experience Summary
Current Role
In her current role at Toysmith, Abby is spearheading the company's eCommerce and digital initiatives, leveraging her deep expertise in online merchandising, customer acquisition, and data-driven decision-making. She has played a pivotal role in driving double-digit year-over-year growth in the company's online sales and significantly improving its digital customer experience.
Career Progression
Prior to joining Toysmith, Abby held progressive leadership positions in eCommerce, digital marketing, and international merchandising at renowned companies like Yoobi, PAINCAKES®, Zulily, and The MYSALE Group. Throughout her career, she has demonstrated a proven track record of successfully launching new digital channels, optimizing existing platforms, and implementing data-driven strategies to enhance brand visibility and profitability.
Academic Background
Abby holds a Bachelor of Arts degree in Business Administration from the University of California, Los Angeles (UCLA), where she graduated with honors.
Areas of Expertise
- Omnichannel eCommerce strategy and implementation
- Digital marketing and customer acquisition
- Ecommerce platform optimization and user experience design
- Data-driven decision-making and performance analytics
- Retail merchandising and inventory management
- Cross-border expansion and international market entry
Professional Impact
Under Abby's leadership, the eCommerce and digital teams she has managed have consistently exceeded their revenue and profitability targets, with several notable achievements, including:
- Driving a 25% increase in online sales and a 35% improvement in customer lifetime value at Yoobi through strategic channel expansion and data-driven marketing initiatives.
- Spearheading the successful launch of Zulily's international eCommerce platform, which contributed to a 15% increase in global sales and a 20% improvement in customer retention.
- Implementing innovative merchandising strategies at PAINCAKES® that resulted in a 30% uplift in average order value and a 40% reduction in inventory overstocks.
Conclusion
Abby Goldberg is a dynamic and results-oriented eCommerce and digital strategy leader with a proven track record of driving transformative growth and innovation. Her deep industry expertise, data-driven approach, and strong leadership skills make her a valuable asset to any organization seeking to navigate the ever-evolving digital landscape and capitalize on emerging opportunities in the retail and consumer goods sectors.
