Abby Gonzales

Experienced Social Media and Marketing Professional

Professional Overview
Abby Gonzales is an accomplished social media and marketing director with a proven track record of driving successful digital strategies and brand growth. With extensive experience across the retail and consumer goods industries, she excels at leveraging social media platforms, content creation, and data-driven marketing initiatives to connect with target audiences and enhance brand visibility.

Experience Summary

Current Role
As the Director of Social & Marketing at Hurley, Abby oversees the development and implementation of the brand's comprehensive social media and digital marketing campaigns. In this role, she is responsible for managing a team of social media and content professionals, developing and executing influencer partnerships, and utilizing performance data to optimize campaign strategies. Abby's strategic and creative approach has been instrumental in increasing Hurley's online engagement, follower growth, and overall brand awareness.

Career Progression
Prior to her current position, Abby held various social media and marketing roles at leading retail and consumer brands. As the Social Media Manager at Hurley, she successfully implemented a cohesive social media strategy, leading to significant increases in audience growth and engagement. Before that, she served as the Brand Manager at Gothic Mochas, where she spearheaded the brand's digital presence and marketing initiatives, contributing to its expansion into new markets.

Abby's earlier career experience includes roles as a Social Media Manager at elysewalker and an Interior Designer at CDC Designs, where she honed her skills in content creation, community management, and design-focused marketing.

Academic Background
Abby holds a Bachelor of Arts degree in Marketing from the University of California, Irvine, where she graduated with distinction.

Areas of Expertise

• Social media strategy and campaign management

• Content creation and curation

• Influencer marketing and partnership development

• Data analysis and performance optimization

• Brand identity and marketing communications

• Retail and consumer goods industry expertise

Professional Impact
During her tenure at Hurley, Abby has successfully driven the brand's social media presence and digital marketing efforts, resulting in a 35% increase in social media followers and a 25% improvement in organic engagement rates. She has also played a key role in developing and executing innovative influencer campaigns that have significantly enhanced Hurley's brand visibility and authenticity.

Conclusion
Abby Gonzales is a versatile and accomplished social media and marketing professional with a proven track record of delivering impactful digital strategies and driving measurable results for leading consumer brands. With her deep industry expertise, strong analytical skills, and creative problem-solving abilities, Abby is poised to continue her trajectory of success and contribute to the growth and evolution of the brands she represents.