Abby Landers

Director, Content Marketing & Copywriting

Professional Overview
Abby Landers is a seasoned content marketing and copywriting professional with a proven track record of driving impactful campaigns and delivering measurable results. As the Director of Content Marketing & Copywriting at Brex, she leverages her deep industry expertise to create engaging, conversion-focused content that resonates with the company's target audience.

Experience Summary

Current Role
As the Director of Content Marketing & Copywriting at Brex, Abby is responsible for leading the development and execution of the company's content strategy. In this role, she oversees a team of talented writers and content creators, ensuring the production of high-quality, SEO-optimized content that supports Brex's overall marketing and business objectives. Abby's strategic approach and data-driven insights have contributed to significant increases in website traffic, lead generation, and customer engagement.

Career Progression
Prior to joining Brex, Abby held content marketing and copywriting roles at several leading tech companies, where she honed her skills in creating compelling content that drives business growth. Her previous experience includes positions at Salesforce, where she spearheaded the development of a highly successful content hub, and at Dropbox, where she played a key role in crafting the brand's voice and messaging.

Academic Background
Abby holds a Bachelor of Arts in English Literature from the University of California, Berkeley, where she graduated with honors. Her academic achievements and passion for the written word have been instrumental in shaping her career in the content marketing and copywriting field.

Areas of Expertise

• Content strategy and planning

• Copywriting for digital and print media

• Search engine optimization (SEO) and analytics

• Team leadership and project management

• Omnichannel content distribution and amplification

• Collaboration with cross-functional teams (marketing, sales, product)

Professional Impact
At Brex, Abby has spearheaded the development of a comprehensive content marketing program that has significantly elevated the company's brand awareness and thought leadership within the fintech industry. Under her guidance, the content team has produced a wide range of high-performing assets, including blog posts, whitepapers, webinars, and social media content, resulting in a substantial increase in website traffic, lead generation, and customer engagement.

Conclusion
Abby Landers' extensive experience, strategic mindset, and exceptional content creation abilities make her a valuable asset to the Brex team. Her commitment to delivering impactful, data-driven content solutions has positioned her as a respected leader in the content marketing and copywriting field, and she remains dedicated to driving continued success for the company and its customers.