Abby Patton

Associate Director of Performance Marketing | Birmingham, Alabama, United States

Professional Overview

Abby Patton is an accomplished marketing professional with over 7 years of experience in performance marketing, digital acquisition, and growth strategy. As the Associate Director of Performance Marketing at Fetch, she is responsible for developing and executing data-driven campaigns to drive sustainable growth and user acquisition across mobile and digital channels.

Experience Summary

Current Role

As the Associate Director of Performance Marketing at Fetch, Abby oversees a team of performance marketing specialists and is responsible for optimizing the company's user acquisition efforts. She develops and implements strategic marketing campaigns that leverage data-driven insights to acquire high-value customers and maximize return on investment. Under her leadership, Fetch has seen a 25% increase in new user signups and a 20% improvement in customer lifetime value.

Career Progression

Prior to her current role, Abby held positions at Dolly Inc. and Shipt, where she gained extensive experience in growth marketing, mobile acquisition, and supply-side optimization. As the Supply Growth Marketing Manager at Dolly Inc., she played a key role in expanding the company's gig worker network, resulting in a 35% increase in active drivers. At Shipt, she progressed from a Growth Marketing Specialist to a Growth Marketing Manager, leading successful initiatives that improved customer retention and loyalty.

Academic Background

Abby holds a Bachelor of Arts degree in English from the University of Montevallo, where she graduated with honors. During her time at the university, she worked as a Writing Consultant, honing her communication and analytical skills.

Areas of Expertise

• Performance marketing strategy and execution

• Digital acquisition and user growth

• Campaign optimization and data analysis

• Cross-channel marketing integration

• Mobile marketing and app user acquisition

• Gig economy growth and supply-side optimization

Professional Impact

Abby's contributions have had a significant impact on the companies she has worked for. At Fetch, she has been instrumental in developing innovative marketing strategies that have led to a 25% increase in new user signups and a 20% improvement in customer lifetime value. Her expertise in mobile acquisition and supply-side optimization has also played a crucial role in driving growth at Dolly Inc. and Shipt.

Conclusion

With her proven track record of success in performance marketing and digital acquisition, Abby Patton is a versatile and strategic marketing leader. She is committed to driving sustainable growth and delivering measurable results for her clients and employers. Abby's blend of industry expertise, data-driven decision-making, and effective team management make her a valuable asset in the ever-evolving world of digital marketing.