Abhinav Chetan

Founder

Abhinav Chetan is an accomplished marketing and technology professional with over a decade of experience driving strategic initiatives and delivering measurable impact. As the Founder of Digital For Nonprofits and Digicated, he leverages his deep expertise in digital marketing, product management, and programmatic advertising to help organizations and startups achieve their growth objectives.

Professional Overview

Abhinav is a versatile and results-driven leader with a strong track record of success in the digital marketing and advertising industry. His core expertise spans product marketing, performance marketing, and programmatic advertising, with a focus on driving innovation and optimizing digital campaigns to deliver exceptional ROI.

Experience Summary

Current Roles

Founder, Digital For Nonprofits (2020 - Present)

• Established a specialized digital marketing agency focused on empowering nonprofit organizations to maximize their digital presence and impact

• Developed data-driven strategies and implemented cutting-edge digital solutions to help clients achieve their fundraising, awareness, and engagement goals

• Fostered long-term partnerships with nonprofit clients, delivering measurable improvements in digital performance and donor acquisition

Founder, Digicated (2021 - Present)

• Founded a technology startup dedicated to providing AI-powered solutions for digital marketing and data-driven decision making

• Spearheaded the development of innovative products and platforms to help businesses and marketers optimize their digital campaigns and improve ROI

• Cultivated a diverse team of experts in data science, software engineering, and digital marketing to drive the company's growth and product roadmap

Career Progression

Product Marketing Manager, Performance & Programmatic Ads, Google (2016 - 2020)

• Drove the go-to-market strategy and product positioning for Google's performance and programmatic advertising solutions

• Collaborated cross-functionally with product, engineering, and sales teams to launch new product features and enhancements

• Delivered impactful training and enablement programs to empower Google's sales force and drive widespread adoption of the company's advertising solutions

Product Specialist, Google Ads & Analytics, Google (2014 - 2016)

• Provided technical expertise and strategic guidance to clients on the effective use of Google's advertising and analytics platforms

• Analyzed client data and performance metrics to identify optimization opportunities and deliver tailored recommendations

• Contributed to the development of new product features and capabilities based on customer feedback and market insights

Ads Specialist, Performance, Display & Programmatic, Google (2011 - 2014)

• Supported the implementation and optimization of digital advertising campaigns for a diverse portfolio of clients

• Leveraged data-driven insights to continuously improve campaign performance and drive incremental business impact

• Collaborated with cross-functional teams to streamline campaign workflows and enhance the client experience

Marketing Executive, Maruti Suzuki India Limited (2007 - 2008)

• Assisted in the development and execution of marketing strategies for Maruti Suzuki's automobile products

• Conducted market research, competitor analysis, and customer segmentation to inform product positioning and promotional activities

• Participated in the planning and coordination of nationwide marketing campaigns and events

Academic Background

Abhinav holds a Bachelor of Technology (B.Tech) degree in Computer Science and Engineering from the Indian Institute of Technology Roorkee, where he graduated with distinction.

Areas of Expertise

• Digital Marketing Strategy and Execution

• Performance and Programmatic Advertising

• Product Marketing and Management

• Data Analytics and Insights-Driven Decision Making

• Startup Founding and Operations

• Cross-Functional Team Leadership and Collaboration

Professional Impact

• Spearheaded the development of innovative digital marketing solutions that have driven significant improvements in client performance and ROI

• Established strategic partnerships with leading nonprofit organizations, enabling them to effectively leverage digital channels and achieve their mission-driven goals

• Contributed to the growth and success of Google's advertising product portfolio, driving increased adoption and customer satisfaction

Conclusion

Abhinav Chetan is a versatile and visionary marketing leader with a proven track record of driving digital transformation and delivering measurable business impact. Through his entrepreneurial endeavors and extensive experience at Google, he has demonstrated his ability to innovate, lead high-performing teams, and help organizations harness the power of digital technologies to achieve their strategic objectives.