Abhinav Sharan

Assistant Vice President (Head- Franchise Business & Retail Centre of Excellance), Bata India Limited

Professional Overview
Abhinav Sharan is an accomplished retail and marketing leader with over 15 years of experience driving strategic growth and operational excellence across diverse industries. As the Assistant Vice President (Head- Franchise Business & Retail Centre of Excellance) at Bata India Limited, he leverages his deep expertise in franchise management, retail marketing, and visual merchandising to spearhead the company's franchise business and strengthen its retail presence.

Experience Summary

Current Role
In his current role, Abhinav is responsible for leading the franchise business and overseeing the Retail Centre of Excellence at Bata India. He is instrumental in developing and implementing effective franchise strategies, optimizing retail operations, and driving the company's visual merchandising initiatives. Under his guidance, Bata India has expanded its franchise network and enhanced the customer experience across its retail outlets.

Career Progression
Prior to his current position, Abhinav held various leadership roles at Bata India and other reputable organizations. He served as the Assistant Vice President (Head- Franchise Business, Retail Marketing & Visual Merchandising) and the Assistant Vice President (Head of Retail Marketing & Visual Merchandising) at Bata India, where he successfully managed the company's franchise operations, retail marketing, and visual merchandising functions. Earlier in his career, Abhinav held strategic positions in through-the-line marketing, branch operations, and dealer relationship management at Panasonic India. He also gained valuable experience in regional marketing and channel management at Pernod Ricard, Nokia, and LG Electronics.

Academic Background
Abhinav holds a strong academic foundation, with a degree in Business Administration. His specialized training and education have equipped him with a comprehensive understanding of the retail and marketing landscape, enabling him to drive innovative solutions and deliver sustainable growth.

Areas of Expertise

• Franchise business management

• Retail marketing and operations

• Visual merchandising and brand experience

• Through-the-line marketing strategy

• Channel and dealer relationship management

• Analytical and problem-solving skills

• Strategic planning and execution

Professional Impact
Abhinav's leadership and strategic acumen have contributed to the success of the organizations he has served. He has played a pivotal role in expanding Bata India's franchise network, optimizing retail operations, and enhancing the brand's visual appeal, ultimately driving customer engagement and increased revenue. His industry expertise and collaborative approach have positioned him as a respected thought leader within the retail and marketing domains.

Conclusion
With his extensive experience, proven track record, and unwavering commitment to excellence, Abhinav Sharan continues to make a significant impact in the retail industry. As the Assistant Vice President (Head- Franchise Business & Retail Centre of Excellance) at Bata India Limited, he is poised to lead the company's franchise and retail initiatives, driving sustainable growth and positioning Bata as a market leader.