Abhishek Dasgupta

Chief Marketing Officer

Professional Overview
Abhishek Dasgupta is a seasoned marketing executive with over 14 years of experience in the healthcare industry. As the Chief Marketing Officer at Wavikar Eye Institute - India, he is responsible for driving the organization's overall marketing strategy, brand positioning, and digital marketing initiatives to strengthen its market presence and patient engagement.

Experience Summary

Current Role
As the Chief Marketing Officer at Wavikar Eye Institute - India, Abhishek oversees all marketing and brand-related activities, including developing and implementing integrated marketing campaigns, managing digital and social media platforms, and collaborating with the sales and operations teams to enhance patient experience. Under his leadership, the institute has seen a significant increase in patient footfall and a stronger brand reputation within the region.

Career Progression
Prior to his current role, Abhishek held various marketing and brand management positions at prominent healthcare organizations, including Narayana Health, CK Birla Hospitals, and Fortis Healthcare. He has a proven track record of successfully managing brand and marketing initiatives, driving digital transformation, and delivering impactful results that have contributed to the growth and success of the organizations he has worked with.

Academic Background
Abhishek holds a Master's degree in Business Administration (MBA) with a specialization in Marketing from the Symbiosis Institute of Management Studies, Pune. He has also completed various professional development courses in digital marketing, brand management, and strategic marketing.

Areas of Expertise

• Extensive experience in healthcare marketing and brand management

• Expertise in developing and implementing integrated marketing strategies

• Proficient in leveraging digital and social media platforms to enhance brand visibility and patient engagement

• Strong analytical and problem-solving skills, with a focus on data-driven decision-making

• Effective leadership and team management capabilities

Professional Impact
During his tenure at Narayana Health, Abhishek spearheaded the rebranding and digital transformation initiatives, which resulted in a significant increase in website traffic, social media engagement, and lead generation. At CK Birla Hospitals, he successfully launched several new service lines and implemented targeted marketing campaigns that contributed to a 20% year-over-year growth in patient volumes.

Conclusion
With his extensive expertise in healthcare marketing and a proven track record of driving strategic initiatives, Abhishek Dasgupta is a valuable asset to the Wavikar Eye Institute - India. His ability to leverage data-driven insights, implement innovative marketing strategies, and foster strong stakeholder relationships make him a key contributor to the organization's continued growth and success.