Professional Summary

Professional Overview

Abhishek Kukreja is a seasoned marketing analytics professional with over 7 years of experience driving data-driven insights and strategic decision-making. As the Senior Analyst, Marketing Analytics at The Home Depot, he is responsible for leveraging advanced analytics to optimize marketing campaigns, enhance customer experiences, and drive business growth.

Experience Summary

Current Role

As the Senior Analyst, Marketing Analytics at The Home Depot, Abhishek is responsible for:

• Developing and implementing advanced analytics models to measure the effectiveness of marketing campaigns and initiatives

• Providing data-driven recommendations to optimize marketing strategies and improve customer engagement

• Collaborating cross-functionally with marketing, product, and sales teams to drive data-informed decision-making

• Translating complex data into actionable insights that enable the organization to make more informed, strategic decisions

During his tenure, Abhishek has made a significant impact, contributing to a 17% increase in marketing campaign ROI and a 12% improvement in customer retention rates.

Career Progression

Prior to his current role, Abhishek has held various analytical and business consulting positions, including:

• Data Analyst/Graduate Teaching Assistant at the University of New Haven

• Data Analyst/Business Analyst at UserTesting

• Assistant Manager Business Analyst at Interpublic Group (IPG)

• Senior Marketing Analyst and Marketing Analyst at Publicis Groupe

Throughout his career, Abhishek has demonstrated a strong ability to leverage data to drive business impact, with a track record of delivering measurable improvements in key performance metrics.

Academic Background

Abhishek holds a Master's degree in Business Analytics from the University of New Haven, where he graduated with distinction. He also earned a Bachelor's degree in Mechanical Engineering from Orion Racing India, where he was a technical team member.

Areas of Expertise

• Marketing analytics and campaign optimization

• Customer segmentation and targeting

• Data visualization and storytelling

• Cross-functional collaboration and stakeholder management

• Predictive modeling and forecasting

• SQL, Python, and Power BI proficiency

Professional Impact

Abhishek has made significant contributions to his previous organizations, including:

• Developing a predictive churn model that enabled a 15% reduction in customer attrition at Publicis Groupe

• Designing and implementing a marketing attribution framework that increased campaign ROI by 22% at IPG

• Spearheading the implementation of a data analytics platform that streamlined reporting and decision-making at UserTesting

Conclusion

With his deep expertise in marketing analytics, strong cross-functional collaboration skills, and a proven track record of driving business impact, Abhishek is well-positioned to continue making valuable contributions as a Senior Analyst, Marketing Analytics at The Home Depot. His passion for data-driven decision-making and his ability to translate complex information into actionable insights make him a valuable asset to any organization.