Abhishek Sankhe
Vice President - Marketing | Head of Digital & MarTech, Mirae Asset Sharekhan
Professional Overview
Abhishek Sankhe is an accomplished marketing and digital transformation leader with over a decade of experience in the financial services industry. As the Vice President - Marketing and Head of Digital & MarTech at Mirae Asset Sharekhan, he is responsible for driving the company's digital strategy, implementing cutting-edge marketing technologies, and enhancing the customer experience across all digital touchpoints.
Experience Summary
Current Role
Abhishek currently serves as the Vice President - Marketing and Head of Digital & MarTech at Mirae Asset Sharekhan, a leading financial services provider. In this role, he is responsible for spearheading the company's digital transformation efforts, overseeing the implementation of advanced marketing automation and analytics platforms, and optimizing the customer journey across all digital channels. Abhishek's strategic vision and data-driven approach have been instrumental in driving the organization's digital growth and improving its competitive positioning in the market.
Career Progression
Prior to his current role, Abhishek held several senior positions in the digital and marketing domains. He served as the Associate Vice President - MarTech, Digital Acquisitions & Fulfilment at DBS Bank, where he led the bank's digital customer acquisition strategy and implemented state-of-the-art marketing technology solutions. Before that, he held roles as a Senior Digital Product Manager and Digital Marketing Manager at Kotak Securities, where he was responsible for developing and executing digital marketing campaigns and enhancing the organization's online presence.
Academic Background
Abhishek holds a Bachelor's degree in Computer Science from the University of Mumbai, where he graduated with distinction. His academic achievements and technical expertise have provided a strong foundation for his successful career in the digital and marketing fields.
Areas of Expertise
- Digital marketing and customer acquisition strategy
- Marketing technology (MarTech) implementation and optimization
- Data-driven decision making and performance analytics
- Cross-functional collaboration and team leadership
- Financial services industry knowledge and regulatory compliance
Professional Impact
Throughout his career, Abhishek has demonstrated a track record of driving significant business impact through his strategic vision and data-driven approach. At DBS Bank, he successfully implemented a robust digital customer acquisition strategy, which resulted in a 25% increase in new account openings. At Kotak Securities, he spearheaded the development of innovative digital products and campaigns, leading to a 20% uplift in online trading volumes.
Conclusion
Abhishek Sankhe is a versatile marketing and digital transformation leader with a proven ability to drive business growth and enhance customer experiences. His deep industry expertise, technical acumen, and strategic mindset make him a valuable asset to Mirae Asset Sharekhan as the company continues to evolve and capitalize on the digital opportunities in the financial services sector.
