Abigail Jacobs, Chief Marketing Officer
Professional Overview
Abigail Jacobs is an accomplished marketing executive with over 20 years of experience driving strategic brand initiatives and delivering impactful campaigns for leading consumer brands. As the Chief Marketing Officer at REI, she leads a team of marketing professionals responsible for elevating the organization's brand and engaging its passionate customer base across all touchpoints.
Experience Summary
Current Role
As Chief Marketing Officer at REI, Abigail Jacobs is responsible for developing and executing the company's integrated marketing strategy. She oversees a team of 50+ marketing professionals and works cross-functionally to enhance brand visibility, drive customer acquisition and loyalty, and support the organization's ambitious growth objectives. Under her leadership, REI has achieved record-high customer engagement and seen a 25% increase in online sales.
Career Progression
Prior to joining REI, Abigail served as Senior Vice President of Integrated Marketing and Brand at SEPHORA, where she led the transformation of the company's marketing approach to better align with evolving consumer preferences. During her tenure, she spearheaded the development of innovative omnichannel campaigns that resulted in a 15% increase in in-store traffic and a 22% lift in online conversion rates.
Earlier in her career, Abigail held various marketing leadership roles at Williams-Sonoma, Inc., including Vice President of Marketing, Campaigns and Content for the West Elm brand. In this position, she was instrumental in elevating the brand's digital presence and oversaw the launch of several successful product lines that contributed to a 30% increase in West Elm's market share.
Academic Background
Abigail holds a Bachelor of Arts degree in Communications from the University of California, Berkeley, where she graduated with honors.
Areas of Expertise
- Integrated marketing strategy and execution
- Brand positioning and identity development
- Customer acquisition and retention
- Digital marketing and e-commerce optimization
- Performance marketing and data-driven decision making
- Cross-functional leadership and team management
Professional Impact
Throughout her career, Abigail has demonstrated a consistent track record of driving measurable business results through innovative marketing approaches. Her ability to seamlessly blend creative and analytical thinking has earned her recognition as a strategic marketing leader who can successfully navigate the evolving consumer landscape.
Conclusion
Abigail Jacobs is a seasoned marketing executive with a proven ability to elevate brand visibility, increase customer engagement, and deliver sustainable growth. As the Chief Marketing Officer at REI, she is poised to continue her track record of success, leveraging her deep industry expertise and collaborative leadership style to propel the organization forward.
