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Abinaya Krishnamoorthy

Abinaya Krishnamoorthy


AVP, Product Manager - Super Premium Cards



Professional Overview
Abinaya Krishnamoorthy is an accomplished financial services professional with over 5 years of experience in product management, relationship management, and business development. She currently serves as the AVP, Product Manager - Super Premium Cards at HDFC Bank, where she is responsible for driving the strategy and growth of the bank's elite credit card portfolio.

Experience Summary

Current Role
As the AVP, Product Manager - Super Premium Cards at HDFC Bank, Abinaya is instrumental in shaping the bank's high-end credit card offerings. She oversees the entire product lifecycle, from conceptualization to implementation, ensuring the cards deliver exceptional value and a seamless customer experience. Abinaya's data-driven approach and keen understanding of the affluent segment have enabled her to drive innovative features and strategic partnerships that have consistently improved the bank's super premium card portfolio performance.

Career Progression
Prior to her current role, Abinaya held various product management and relationship management positions at Citi, where she gained extensive experience in the credit card industry. As a Product Manager for Citi's Emerging Affluent and Cash Back credit card portfolios, she demonstrated her ability to identify market trends, develop compelling product propositions, and deliver impactful business results.

Abinaya's early career also included internships at leading organizations such as Zoomcar and Marico Limited, where she honed her skills in business development and marketing.

Academic Background
Abinaya holds a Master's degree in Management from Symbiosis Center for Management and Human Resource Development (SCMHRD), where she was an active member of the Marketing Club. Her strong academic foundation, coupled with her practical experience, has equipped her with a well-rounded understanding of the financial services industry.

Areas of Expertise
  • Credit card product management

  • Affluent customer segment strategy

  • Data-driven decision making

  • Relationship management and client engagement

  • Strategic partnership development

  • Marketing and branding


Professional Impact
At HDFC Bank, Abinaya has played a pivotal role in enhancing the bank's super premium card portfolio, driving notable achievements such as:
  • Launched a new co-branded super premium card that gained over 25,000 signups within the first six months

  • Spearheaded the development of a digital-first onboarding process, resulting in a 30% improvement in customer acquisition

  • Implemented a personalized rewards program that increased customer loyalty and spend by 18% year-over-year


Conclusion
Abinaya Krishnamoorthy's impressive track record, strategic mindset, and deep industry expertise position her as a valuable asset in the financial services sector. In her current role at HDFC Bank, she continues to drive innovation and growth, reinforcing her reputation as a dynamic product leader in the high-end credit card space.