Achmad Alkatiri - Founder and Growth Strategist

Professional Overview

Achmad Alkatiri is an experienced entrepreneur and growth strategist, with a strong track record of driving business expansion and innovation in the Southeast Asian tech and e-commerce landscape. As the Founder of Hypefast and an Advisor/Shareholder at Ayoconnect, he leverages his deep expertise in marketing, digital transformation, and scaling high-growth ventures.

Experience Summary

Current Role

Founder, Hypefast (2019 - Present)

• Established Hypefast, a leading e-commerce enablement platform, to help brands and sellers optimize their online presence and drive sustained growth

• Responsible for overall business strategy, product development, and scaling the company's operations across Indonesia

• Achieved 150% year-over-year revenue growth and expanded the client base to over 500 brands within the first 3 years

Advisor and Shareholder, Ayoconnect (2019 - Present)

• Serves as a strategic advisor to Ayoconnect, a prominent fintech company, contributing expertise in growth acceleration, marketing, and product innovation

• Provides guidance on market expansion, optimizing customer acquisition, and developing new revenue streams

Career Progression

Chief Growth Officer, Ayoconnect (2018 - 2019)

• Spearheaded the company's growth initiatives, driving a 120% increase in user base and 80% improvement in key conversion metrics

• Launched new product lines and partnerships, diversifying Ayoconnect's offerings and expanding its market reach

Chief Marketing Officer, Lazada Group (2017 - 2018)

• Transformed Lazada's marketing strategy, leading to a 30% uplift in customer acquisition and a 25% improvement in brand engagement

• Introduced data-driven decision-making and personalized customer experiences, resulting in a 15% increase in conversion rates

Senior Marketing Roles, Shopee and AccorHotels (2014 - 2017)

• Held senior marketing positions at Shopee and AccorHotels, where he drove digital transformation, optimized marketing campaigns, and expanded market share in Southeast Asia

Academic Background

Achmad holds a Bachelor's degree in Business Administration from the University of Indonesia, where he graduated with distinction.

Areas of Expertise

• E-commerce and digital transformation

• Growth strategy and scaling high-growth ventures

• Marketing and customer acquisition optimization

• Product innovation and business model development

• Strategic advisory and venture capital investment

Professional Impact

• Recognized as a thought leader in the Southeast Asian tech and e-commerce ecosystem, frequently invited to speak at industry conferences and events

• Actively involved in mentoring and investing in promising startups, leveraging his extensive network and domain expertise

• Spearheaded industry-leading initiatives that have contributed to the growth and development of the regional digital economy

Conclusion

Achmad Alkatiri is a visionary entrepreneur and growth strategist, driven by a passion for innovation and a relentless pursuit of transformative business opportunities. With his deep industry expertise, proven track record, and commitment to driving sustainable growth, he is poised to continue making a significant impact in the Southeast Asian tech and e-commerce landscape.