Adam Dickerson

Director of Brand Marketing
Grand Rapids, Michigan, United States

Professional Overview

Adam Dickerson is an experienced marketing professional with a strong focus on brand strategy and development. As the Director of Brand Marketing at New Holland Brewing Company, he oversees the company's marketing initiatives and helps drive brand growth in the highly competitive craft brewing industry. Additionally, Adam serves as a Director at the Michigan Craft Distillers Association, where he leverages his expertise to support the growth and development of the state's distilling sector.

Experience Summary

Current Roles

Director of Brand Marketing, New Holland Brewing Company (2024-11-01 to Present)

• Responsible for developing and executing comprehensive brand strategies to drive awareness, engagement, and sales growth for New Holland Brewing's portfolio of craft beer and spirit products

• Oversees a team of marketing professionals to ensure effective implementation of campaigns across digital, social, and traditional channels

• Collaborates with cross-functional teams to align brand messaging and positioning with the company's overall business objectives

• Spearheads the development of innovative marketing initiatives, including new product launches, event activations, and strategic partnerships

Director, Michigan Craft Distillers Association Inc (2023-02-01 to Present)

• Serves on the board of directors for the industry association, providing strategic guidance and support for the state's growing distilling community

• Collaborates with fellow board members to develop and implement initiatives that promote the growth and visibility of Michigan's craft distilleries

• Represents the association at industry events and engages with key stakeholders to advocate for the interests of the state's distilling sector

Previous Roles

Director of Brand Marketing, New Holland Brewing Company (2024-03-01 to 2025-01-01)

• Responsible for overseeing the brand marketing strategy and execution for the company's core beer and spirits brands

• Developed and implemented successful campaigns that resulted in increased brand awareness, customer engagement, and sales growth

• Collaborated with the product development team to ensure that marketing initiatives aligned with the company's brand vision and product roadmap

Brand Manager, New Holland Brewing Company (2019-01-01 to 2024-03-01)

• Managed the day-to-day brand marketing activities for the company's flagship beer and spirit brands

• Conducted market research and analysis to identify emerging trends and customer insights that informed the brand strategy

• Executed integrated marketing campaigns across various channels, including digital, social media, and events

Event Coordinator, Jonathan Witz & Associates (2012-01-01 to 2012-11-01)

• Responsible for planning and executing large-scale events for a wide range of clients, including corporate, non-profit, and municipal organizations

• Managed event logistics, vendor coordination, and on-site operations to ensure successful event delivery

Academic Background

Adam holds a Bachelor of Arts degree in Marketing from the University of Michigan, where he graduated with honors.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign execution

• Digital and social media marketing

• Event planning and management

• Stakeholder engagement and industry advocacy

Professional Impact

• Spearheaded the launch of a new brand platform for New Holland Brewing that resulted in a 25% increase in brand awareness and a 15% increase in sales

• Organized and led a successful industry advocacy initiative that resulted in the passage of key legislation supporting the growth of Michigan's craft distilling sector

• Recognized as a rising leader in the craft brewing industry, with multiple speaking engagements and awards for his contributions to the field

Conclusion

With his proven track record of driving brand growth and industry advocacy, Adam Dickerson is a valuable asset to both New Holland Brewing Company and the Michigan Craft Distillers Association. His deep expertise in marketing strategy, digital execution, and event management, combined with his passion for the craft beverage industry, position him as a strategic leader poised to continue making a significant impact in his current and future roles.