Adam Goodrich

Director of Marketing Strategy

Professional Overview
Adam Goodrich is an experienced marketing strategist with a proven track record of driving impactful digital marketing initiatives. As the Director of Marketing Strategy at CORA Physical Therapy, he leverages his expertise in social media, content development, and data-driven decision-making to enhance the organization's brand presence and patient engagement.

Experience Summary

Current Role
In his current role as Director of Marketing Strategy, Adam is responsible for developing and executing comprehensive marketing strategies that align with CORA Physical Therapy's business objectives. He oversees the creation and distribution of compelling content across various digital platforms, including social media, the company website, and email campaigns. Adam's data-driven approach enables him to continuously optimize marketing initiatives, measure campaign performance, and identify opportunities for growth.

Career Progression
Prior to his current position, Adam served as the Program Director and Practice Liaison at Marathon Physical Therapy & Sports Medicine, LLC, where he honed his skills in client relations, program management, and strategic marketing. Throughout his career, Adam has demonstrated a strong ability to collaborate cross-functionally, lead high-performing teams, and drive measurable results.

Academic Background
Adam holds a Bachelor's degree in Marketing from the University of Massachusetts Amherst, where he graduated with distinction.

Areas of Expertise

• Digital marketing strategy and execution

• Social media management and content creation

• Search engine optimization (SEO) and search engine marketing (SEM)

• Leveraging data and analytics to inform decision-making

• Effective client and stakeholder communication

• Team leadership and project management

Professional Impact
During his tenure at CORA Physical Therapy, Adam has spearheaded the development of a comprehensive social media strategy that has resulted in a significant increase in online engagement and patient acquisition. He has also played a pivotal role in optimizing the company's website and digital content, leading to improved search engine visibility and better user experiences.

Conclusion
With his extensive experience in marketing strategy and his passion for driving digital transformation, Adam is poised to continue making a lasting impact in the physical therapy industry. His adaptability, data-driven approach, and collaborative leadership style make him a valuable asset to the organizations he serves.