Adam Kmiec

Professional Summary

Professional Overview
Adam Kmiec is an accomplished marketing and communications executive with extensive experience in leading enterprise-level digital transformation initiatives. As the SVP, Head of Enterprise Brand Management at UnitedHealth Group, he is responsible for overseeing the strategic development, implementation, and management of the company's comprehensive brand strategy across all digital and traditional channels.

Experience Summary

Current Role
In his current role, Adam is spearheading UnitedHealth Group's efforts to strengthen its brand presence and enhance customer engagement through innovative digital solutions. He is leading a team of talented marketing and communications professionals to deliver impactful, data-driven campaigns that align with the organization's strategic objectives. Under his leadership, the brand management function has achieved notable successes in driving increased brand awareness, customer loyalty, and market share.

Career Progression
Prior to his current position, Adam served as the SVP, Digital Communications at UnitedHealth Group, where he was instrumental in developing and executing the company's digital communications strategy. He has also held the role of Vice President, Digital Strategy and Communications at the organization, during which he played a pivotal role in driving the company's digital transformation initiatives. Earlier in his career, Adam held senior marketing roles at Walgreens, where he led the company's digital marketing efforts.

Academic Background
Adam holds a Bachelor's degree in Marketing from the University of Minnesota, where he graduated with honors.

Areas of Expertise
Adam's areas of expertise span digital marketing, brand management, strategic communications, and enterprise-level digital transformation. He is adept at leveraging data-driven insights to inform strategic decision-making and deliver measurable business impact. His strong leadership skills and collaborative approach have enabled him to build high-performing teams and foster cross-functional partnerships to drive organizational success.

Professional Impact
Throughout his career, Adam has demonstrated a track record of driving impactful, award-winning campaigns that have significantly enhanced brand visibility and customer engagement for the organizations he has served. In his current role at UnitedHealth Group, he has been instrumental in spearheading the company's digital-first brand strategy, which has resulted in increased brand loyalty, improved customer experience, and enhanced market positioning.

Conclusion
With his extensive experience, proven leadership, and deep industry expertise, Adam Kmiec is a strategic marketing and communications executive who is poised to continue driving transformative change and delivering exceptional results for UnitedHealth Group and its stakeholders.