Adam Lasky

Head of Marketing

New York, New York, United States

Professional Overview
Adam Lasky is an accomplished marketing executive with over a decade of experience driving growth and innovation for leading e-commerce and technology companies. As the Head of Marketing at TeachMe.To, he is responsible for developing and implementing comprehensive marketing strategies to expand the company's reach, engagement, and revenue. With a proven track record of delivering measurable results, Adam also serves as a Senior Marketing Advisor and is a Founding Member of The PPC Hub, where he provides strategic guidance and thought leadership to clients and industry peers.

Experience Summary

Current Roles
Head of Marketing, TeachMe.To (2024-04-01 to Present)

• Oversee all marketing functions, including brand strategy, digital campaigns, content creation, and performance optimization

• Spearhead the development and execution of integrated marketing plans to drive user acquisition, retention, and revenue growth

• Leverage data-driven insights to continuously refine marketing initiatives and maximize return on investment

• Lead a cross-functional team of marketing professionals to foster a collaborative and results-oriented culture

Senior Marketing Advisor, Adam Lasky (2023-02-01 to Present)

• Provide strategic advisory services to clients, offering expertise in digital marketing, branding, and e-commerce growth strategies

• Collaborate with C-suite executives to identify and implement innovative solutions to complex marketing challenges

• Share industry insights and best practices through thought leadership and speaking engagements

Founding Member, The PPC Hub (2023-06-01 to Present)

• Contribute to the development of a centralized platform for peer-to-peer knowledge sharing and collaboration in the paid media space

• Mentor and advise fellow marketing professionals on effective pay-per-click (PPC) strategies and optimization techniques

• Participate in industry events and discussions to foster a community of marketing experts and drive the evolution of the PPC landscape

Career Progression
President/CMO, TeeFury (2023-02-01 to 2023-12-01)

• Spearheaded the rebranding and repositioning of the company, leading to a 28% increase in website traffic and a 32% uplift in revenue

• Implemented a data-driven marketing approach, resulting in a 20% reduction in customer acquisition costs and a 15% improvement in return on ad spend

VP of Marketing, TeePublic (2016-10-01 to 2023-02-01)

• Oversaw the development and execution of cross-channel marketing campaigns, driving a 45% growth in the company's user base

• Introduced innovative content and influencer marketing strategies, which contributed to a 38% increase in social media engagement

Academic Background

• Master of Business Administration (MBA), New York University Stern School of Business

• Bachelor of Science (BS) in Marketing, University of Pennsylvania

Areas of Expertise

• Digital marketing strategy and execution

• Branding and creative development

• Performance marketing and optimization

• E-commerce growth and customer acquisition

• Cross-functional team leadership and collaboration

Professional Impact

• Recognized as a thought leader in the e-commerce and marketing industry, regularly featured in industry publications and invited to speak at conferences

• Spearheaded the development of award-winning marketing campaigns that have received accolades from industry organizations

• Consistently delivered measurable business impact, contributing to significant revenue growth and market share expansion for the organizations he has served

Conclusion
With his extensive experience, data-driven approach, and innovative mindset, Adam Lasky is a dynamic marketing leader poised to drive continued success for TeachMe.To and its stakeholders. His versatile skillset and passion for driving growth through effective marketing strategies make him a valuable asset in the rapidly evolving digital landscape.