Professional Summary
Professional Overview
Adam Michaels is an accomplished executive with extensive experience in digital transformation and eCommerce. As the EVP & Chief Digital Officer at Crocs, he is responsible for leading the company's digital strategy and driving innovation across their global technology and online platforms.
Experience Summary
Current Role
In his role as EVP & Chief Digital Officer at Crocs, Adam oversees the company's digital infrastructure, e-commerce operations, and data analytics capabilities. He has been instrumental in driving Crocs' digital transformation, modernizing their technology stack, and enhancing the omnichannel customer experience. Under his leadership, Crocs has seen significant growth in their online sales and a substantial increase in digital engagement with their brand.
Career Progression
Prior to his current role, Adam served as the Director of eCommerce at Reebok, where he was responsible for developing and executing the brand's global e-commerce strategy. He has also co-founded and led a successful startup, Cloud 9 Living, LLC, which provided experiences and activities for consumers. Additionally, Adam has held various sales and marketing roles, including at Stone Creek Funding and MatchLogic, where he gained valuable experience in digital marketing and online business development.
Academic Background
Adam holds a bachelor's degree from a leading university, where he specialized in Business Administration and Marketing.
Areas of Expertise
- Digital transformation and e-commerce strategy
- Omnichannel customer experience design
- Data-driven decision making and analytics
- Technology and platform modernization
- Startup leadership and entrepreneurship
- Sales, marketing, and business development
Professional Impact
Throughout his career, Adam has demonstrated a track record of driving successful digital initiatives and delivering measurable results. At Crocs, he has been instrumental in enhancing the brand's online presence, improving conversion rates, and leveraging data to optimize the customer journey. Additionally, his experience as a startup founder and board member has provided him with a unique perspective on innovation and entrepreneurship, which he actively applies to his work.
Conclusion
With his extensive experience in digital leadership, e-commerce, and technology innovation, Adam Michaels is a valuable asset to Crocs and other organizations he serves. His proven ability to transform businesses and drive digital-led growth makes him a sought-after executive in the industry.
