Adam Rockmore

Chief Marketing and Revenue Officer

Professional Overview

Adam Rockmore is an accomplished marketing and communications executive with over 25 years of experience driving growth and innovation across the entertainment, retail, and consumer packaged goods industries. As the Chief Marketing and Revenue Officer at Ready, Set, Food!, he is responsible for leading the company's marketing, brand strategy, and revenue generation efforts.

Experience Summary

Current Role

As the Chief Marketing and Revenue Officer at Ready, Set, Food!, Adam is tasked with developing and executing integrated marketing strategies to drive brand awareness, customer acquisition, and revenue growth for the company's innovative food allergy prevention products. He oversees all aspects of marketing, including digital, social, content, and influencer initiatives, and collaborates closely with the executive team to align marketing activities with the company's overall business objectives.

Career Progression

Prior to joining Ready, Set, Food!, Adam held senior marketing and communications roles at several prominent organizations. He served as the Chief Marketing and Communications Officer at Dreamscape Immersive, where he played a key role in establishing the company's brand and driving consumer adoption of its cutting-edge virtual reality experiences. Before that, he spent over six years as the SVP, Chief Marketing & Communications Officer at Fandango, leading the company's marketing and communications efforts during a period of significant growth and innovation.

Earlier in his career, Adam held marketing leadership positions at Disney ABC Television Group, Calphalon (a division of Newell Rubbermaid), and Scripps Networks Interactive, where he successfully launched new products, expanded digital and e-commerce capabilities, and drove increased brand engagement with consumers.

Academic Background

Adam holds a Bachelor of Arts degree in Communications from the University of California, Los Angeles (UCLA).

Areas of Expertise

Integrated marketing strategy and execution

Brand development and positioning

Digital and social media marketing

E-commerce and direct-to-consumer channels

Consumer insights and data-driven decision-making

Collaborative leadership and cross-functional team management

Professional Impact

Throughout his career, Adam has demonstrated a consistent track record of driving measurable business results through innovative marketing initiatives. At Fandango, he spearheaded the launch of several successful digital and mobile products, resulting in significant increases in user engagement and revenue. At Dreamscape Immersive, he played a pivotal role in establishing the company's brand identity and positioning it as a leader in the emerging virtual reality entertainment market.

Conclusion

With his extensive experience, proven track record of success, and deep understanding of the marketing and communications landscape, Adam Rockmore is well-positioned to lead the marketing and revenue strategy for Ready, Set, Food! as the company continues to grow and disrupt the food allergy prevention market.