AP

Adan Perez

Adan Perez


Professional Overview


Adan Perez is a versatile business leader with extensive experience in marketing, technology, and strategic advisory roles within the cannabis and CBD industries. As the current CMO & CTO at Goldleaf Ltd and a Managing Partner at AV Acquisitions, he leverages his cross-functional expertise to drive innovative solutions and accelerate business growth.

Experience Summary



Current Roles


CMO & CTO at Goldleaf Ltd (2023-04-01 to Present)
  • Responsible for leading the company's marketing and technology strategies, aligning digital initiatives with broader business objectives

  • Spearheading the development and implementation of integrated marketing campaigns to enhance brand awareness and customer engagement

  • Overseeing the optimization of the company's technology infrastructure and digital platforms to improve operational efficiency and user experience


Managing Partner at AV Acquisitions (2022-01-01 to Present)
  • Providing strategic direction and oversight for the firm's investment portfolio, with a focus on identifying and evaluating acquisition opportunities in the cannabis and CBD sectors

  • Collaborating with the leadership team to develop and execute growth strategies, ensuring synergies across the firm's diverse investments


Career Progression


Director of Marketing, Strategy, and Business Development at The Truth About Cannabis (2021-05-01 to 2022-09-01)
  • Developed and executed comprehensive marketing strategies to enhance brand visibility and drive customer acquisition

  • Spearheaded the implementation of data-driven business intelligence initiatives to inform strategic decision-making

  • Contributed to the company's overall growth and expansion through successful business development efforts


CBD and Cannabis Business Product & Brand Consultant at Sativa Dynamics Consulting (2015-01-01 to 2022-01-01)
  • Provided expert advisory services to clients in the cannabis and CBD industries, helping them navigate regulatory landscapes and develop effective product and branding strategies

  • Leveraged in-depth market insights and industry trends to help clients optimize their product portfolios and marketing initiatives


Strategic Business Advisor at Sumer Farms (2020-10-01 to 2021-03-01)
  • Advised the company's leadership on strategic initiatives to diversify its product offerings and expand into new market segments

  • Contributed to the successful launch of the company's CBD product line, driving increased revenue and market share


Academic Background


Adan Perez holds a Bachelor of Science degree in Business Administration from the University of California, San Diego, with a focus on Marketing and Entrepreneurship.

Areas of Expertise


  • Marketing strategy and execution

  • Digital transformation and technology integration

  • Cannabis and CBD industry trends and regulations

  • Business development and strategic partnerships

  • Product and brand management

  • Data-driven decision-making and business intelligence


Professional Impact


  • Spearheaded the successful launch of several innovative CBD and cannabis-based products, driving significant revenue growth for client organizations

  • Developed and implemented comprehensive marketing campaigns that enhanced brand awareness and customer engagement, resulting in increased market share and customer loyalty

  • Provided strategic advisory services that helped clients navigate the complex regulatory landscape and capitalize on emerging market opportunities in the cannabis and CBD industries


Conclusion


Adan Perez is a respected business leader with a proven track record of success in the cannabis and CBD industries. His unique blend of marketing, technology, and strategic advisory expertise enables him to drive sustainable growth and innovation for the organizations he serves. As he continues to evolve in his current roles, Adan remains committed to leveraging his industry insights and entrepreneurial mindset to create meaningful impact in the rapidly-evolving cannabis and CBD market.