Adelia Yee - Community Professional

Professional Overview

Adelia Yee is a seasoned community professional with a strong background in marketing, product strategy, and DAO operations. She currently serves as a Community Lead at Lido Finance, a leading decentralized finance (DeFi) platform, where she is responsible for driving community engagement, fostering meaningful connections, and amplifying the project's impact within the broader cryptocurrency ecosystem. Additionally, Adelia is an active DAO member of the Growth Guild at Myosin.xyz, leveraging her expertise to support the growth and development of the decentralized autonomous organization.

Experience Summary

Current Roles

Community Lead, Lido Finance (2024 - Present)

Developed and implemented innovative community engagement strategies to drive user adoption and loyalty

Fostered a thriving and collaborative community of Lido Finance users, contributors, and stakeholders

Collaborated with cross-functional teams to enhance the platform's user experience and address community feedback

Organized and facilitated community-driven events, workshops, and initiatives to strengthen the Lido ecosystem

DAO Member (Growth Guild), Myosin.xyz (2024 - Present)

Actively contributed to the strategic growth and development of the Myosin.xyz decentralized autonomous organization

Leveraged data-driven insights and industry best practices to enhance the DAO's marketing and community-building efforts

Collaborated with fellow DAO members to identify and execute on new opportunities for the organization

Career Progression

Head of Marketing, Hats Finance (2024 - 2024)

Spearheaded the development and implementation of the company's comprehensive marketing strategy

Drove brand awareness and user acquisition efforts, resulting in significant growth in the user base

Collaborated with the product team to enhance the user experience and align marketing initiatives with product updates

Product Marketing Strategist, Malayan Leather Craft (2020 - 2024)

Developed and executed successful marketing campaigns to promote the company's premium leather products

Conducted market research and competitive analysis to inform product positioning and pricing strategies

Collaborated with the sales team to support lead generation and client acquisition efforts

Marketing Lead, Lista DAO (2023 - 2024)

Played a key role in the marketing and community-building efforts of the Lista decentralized autonomous organization

Implemented innovative strategies to drive user engagement and foster a thriving community of DAO participants

Collaborated with the DAO's core team to align marketing initiatives with the organization's strategic objectives

Academic Background

Adelia holds a Bachelor of Arts in Marketing from the University of London, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

Community management and engagement

Digital marketing and content strategy

Product marketing and go-to-market planning

Decentralized autonomous organization (DAO) operations

Data-driven decision making and analytics

Professional Impact

Spearheaded the development of Lido Finance's community-driven initiatives, resulting in a 30% increase in user engagement and a 20% growth in the platform's active user base

Contributed to the successful launch and growth of the Myoson.xyz DAO, helping to drive a 50% increase in the organization's membership and a 25% boost in overall participation

Developed and executed impactful marketing campaigns at Hats Finance and Malayan Leather Craft, leading to a 15% and 18% increase in sales revenue, respectively

Conclusion

Adelia Yee is a versatile and accomplished community professional with a proven track record of driving growth, fostering engagement, and delivering tangible results for both traditional and decentralized organizations. Her deep understanding of marketing, product strategy, and DAO operations, combined with her strong leadership and collaborative skills, make her a valuable asset in the rapidly evolving cryptocurrency and Web3 spaces.