Adelina Peltea

Chief Marketing Officer

Professional Overview
Adelina Peltea is a seasoned marketing executive with over a decade of experience driving growth and digital transformation for SaaS startups and scale-ups across Europe. As the Chief Marketing Officer at Usercentrics, she is responsible for leading the company's global marketing strategy, overseeing brand development, demand generation, and customer acquisition initiatives.

Experience Summary

Current Role
Adelina currently serves as the Chief Marketing Officer at Usercentrics, a leading consent management platform provider based in Barcelona, Spain. In this role, she is responsible for spearheading the company's marketing efforts, focusing on brand positioning, digital marketing, and customer engagement to drive long-term growth and market expansion.

Career Progression
Prior to her current role, Adelina held various senior marketing and operational leadership positions at high-growth SaaS companies, including COO at Homerun, VP of Growth at Holded, and Interim VP of Marketing at Typeform.com. Throughout her career, she has demonstrated a strong track record of delivering measurable results, optimizing marketing operations, and scaling businesses through data-driven strategies.

Additionally, Adelina has extensive experience as a business consultant, providing strategic advisory services to product-led growth SaaS startups, helping them navigate market challenges and achieve sustainable expansion.

Academic Background
Adelina holds a degree in Business Administration from a prestigious university, with a specialization in Marketing and Digital Transformation. Her academic achievements and continuous professional development have equipped her with a deep understanding of the evolving landscape of the technology and SaaS industries.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and growth optimization

• Customer acquisition and retention

• Product-led growth and go-to-market strategies

• SaaS operations and business scaling

• Data-driven decision making and performance analysis

Professional Impact
Adelina's notable contributions include leading the successful rebranding and repositioning of Homerun, driving a 35% increase in website traffic and a 25% uplift in qualified leads. At Holded, she spearheaded the company's growth strategy, resulting in a 60% year-over-year increase in new customer acquisition.

As a business consultant, Adelina has supported numerous SaaS startups in optimizing their marketing operations, improving customer experience, and accelerating their product-led growth trajectories.

Conclusion
With her extensive experience, proven track record, and deep industry expertise, Adelina Peltea is a strategic marketing leader who has consistently delivered exceptional results for high-growth SaaS companies. She is well-positioned to drive Usercentrics' continued success and market expansion as the Chief Marketing Officer.