Adi Peleg-Shtarkman

Professional Overview

Adi Peleg-Shtarkman is a seasoned marketing and public relations executive with extensive experience in the beauty and cosmetics industry. As the Director of International PR & Eurovision at Moroccanoil, she is responsible for leading the company's global public relations strategy and managing its high-profile presence at the Eurovision Song Contest.

Experience Summary

Current Role

In her current role as Director of International PR & Eurovision at Moroccanoil, Adi is responsible for developing and executing the brand's international public relations strategy. She oversees Moroccanoil's global media relations, influencer partnerships, and event activations, with a particular focus on the Eurovision Song Contest, where the brand has maintained a strong presence for several years. Adi's strategic leadership and innovative approach have played a pivotal role in enhancing Moroccanoil's visibility and reputation on the international stage.

Career Progression

Prior to her current role, Adi held various marketing and public relations positions within renowned beauty brands. As the Senior Marketing Manager, International PR & Eurovision at Moroccanoil, she spearheaded the brand's successful Eurovision campaign, driving increased global awareness and engagement. Before that, Adi served as the Influencers Center & Social Media Manager at The Estée Lauder Companies Inc., where she leveraged her expertise in digital marketing and social media to amplify the company's brand presence. Earlier in her career, she held roles at MAC Cosmetics and L'Oréal, where she honed her skills in consumer marketing and digital media management.

Academic Background

Adi holds a Bachelor's degree in Marketing and Communications, equipping her with a strong foundation in the principles of marketing and public relations.

Areas of Expertise

International public relations and media relations

Event management and activation, with a focus on high-profile events like Eurovision

Influencer marketing and social media strategy

Consumer marketing and brand building

Digital media management and campaign execution

Professional Impact

Throughout her career, Adi has demonstrated a proven track record of driving successful international public relations campaigns and enhancing the visibility and reputation of leading beauty brands. Her strategic leadership and innovative approach have been instrumental in positioning Moroccanoil as a prominent player in the Eurovision Song Contest, generating significant media coverage and fan engagement for the brand.

Conclusion

Adi Peleg-Shtarkman is a seasoned marketing and public relations professional with a strong focus on the beauty and cosmetics industry. Her extensive experience in managing international PR, event activation, and digital marketing has positioned her as a valuable asset to Moroccanoil, where she continues to drive the brand's global growth and recognition.