Adina Greenhaus

Associate Vice President, Global Creative

New York, New York, United States

Professional Overview

Adina Greenhaus is an accomplished marketing and design executive with over 15 years of experience driving creative excellence and brand strategy for prominent global organizations. As the Associate Vice President of Global Creative at Moroccanoil, she oversees the development and implementation of innovative, award-winning creative assets that elevate the brand's position and drive customer engagement worldwide.

Experience Summary

Current Role

Associate Vice President, Global Creative at Moroccanoil (2024-01-01 to Present)

Leads a team of 20+ designers, art directors, and content creators to conceptualize and deliver high-impact, omnichannel creative campaigns

Collaborates closely with cross-functional stakeholders to align marketing strategies and ensure brand consistency across all touchpoints

Drives the continuous evolution of Moroccanoil's visual identity, packaging, and digital experiences to maintain a competitive edge in the global hair care market

Spearheaded the development of a new brand style guide that has increased design efficiency by 30% and improved brand recognition by 25% over the past year

Career Progression

Senior Director, Design at Moroccanoil (2018-01-01 to 2023-03-01)

Managed a team of 15 designers and art directors to produce cutting-edge creative assets for global marketing campaigns

Played a pivotal role in the rebranding of Moroccanoil, leading the development of a cohesive visual identity that has been widely recognized in the industry

Established streamlined creative workflows and governance processes that improved project management and enhanced team productivity by 20%

Graphic Designer at Michael C. Fina (2006-07-01 to 2009-01-01)

Designed high-quality print and digital marketing materials, including advertisements, product packaging, and corporate collateral

Collaborated with cross-functional teams to ensure brand consistency and visual appeal across all customer touchpoints

Creative Coordinator at Hearst Magazines (2003-09-01 to 2006-07-01)

Provided administrative and logistical support to the creative team, facilitating the efficient production and distribution of marketing assets

Education

Bachelor of Fine Arts in Graphic Design, Pratt Institute

Areas of Expertise

Brand strategy and identity development

Creative direction and design leadership

Omnichannel marketing campaign design

Design process optimization and team management

Visual storytelling and content creation

Professional Impact

Recipient of the Clio Award for Best Packaging Design for Moroccanoil's signature treatment product line

Spearheaded the development of a comprehensive digital asset management system that has streamlined content distribution and improved brand consistency by 35%

Regularly featured as a guest speaker at industry events, sharing insights on the evolving role of design in modern marketing

Conclusion

Adina Greenhaus is a versatile and visionary creative leader who has demonstrated her ability to drive impactful, award-winning brand experiences for global organizations. With her extensive expertise in design strategy, innovative thinking, and collaborative leadership, she is poised to continue delivering exceptional results in her role at Moroccanoil and beyond.