Aditi Thakur

Brand Strategy and Repeat Business Lead | Mumbai, Maharashtra, India

Professional Overview

Aditi Thakur is a seasoned marketing and brand management professional with a proven track record of driving business growth and customer engagement. As the Brand Strategy and Repeat Business Lead at CaratLane - A Tanishq Partnership, she leverages her expertise in brand development, customer retention, and digital marketing to elevate the company's brand presence and foster long-term customer relationships.

Experience Summary

Current Role

Brand Strategy and Repeat Business Lead, CaratLane - A Tanishq Partnership (2024-04-01 to Present)

• Responsible for developing and implementing comprehensive brand strategies to enhance CaratLane's market positioning and drive customer loyalty

• Leads the repeat business initiative, implementing tailored programs and campaigns to increase customer lifetime value and retention

• Collaborates cross-functionally to align marketing, product, and sales efforts, ensuring cohesive brand messaging and customer experience

• Spearheaded the launch of a new customer loyalty program, resulting in a 20% increase in repeat purchases within the first six months

Brand Marketing Lead, CaratLane Global at CaratLane - A Tanishq Partnership (2022-07-01 to Present)

• Oversees the execution of integrated marketing campaigns, leveraging digital and traditional channels to drive brand awareness and customer engagement

• Develops and implements content strategies to enhance the brand's online presence and social media engagement

• Collaborates with the product team to ensure consistent brand messaging across all customer touchpoints

Career Progression

Prior to her current roles, Aditi has held several leadership positions in the retail and e-commerce industries:

• Senior Marketing Manager, Ajmal Perfumes (2021-02-01 to 2022-06-01)

• Senior Brand Manager, MyGlamm (2019-11-01 to 2021-02-01)

• Category and Brand Manager, Pepperfry (2018-11-01 to 2019-11-01)

• Deputy Category Manager, Shoppers Stop (2017-10-01 to 2018-10-01)

• Assistant Merchandiser, Shoppers Stop (2015-06-01 to 2017-10-01)

Throughout her career, Aditi has demonstrated a strong ability to drive brand growth, implement effective marketing strategies, and foster customer loyalty. Her cross-functional experience and diverse industry exposure have equipped her with a well-rounded skill set to thrive in her current role.

Academic Background

Aditi holds a Bachelor of Business Administration (BBA) degree with a specialization in Marketing from the University of Mumbai. She has also completed various professional certifications in digital marketing, brand management, and customer relationship management.

Areas of Expertise

• Brand strategy and development

• Repeat business and customer retention

• Integrated marketing campaign management

• Digital marketing and social media optimization

• Customer experience and loyalty program implementation

• Cross-functional collaboration and stakeholder management

Professional Impact

Throughout her career, Aditi has consistently demonstrated her ability to drive measurable results. Some of her notable achievements include:

• Spearheaded the development and launch of a new brand identity for Ajmal Perfumes, resulting in a 15% increase in brand awareness and a 12% uptick in online sales

• Implemented a customer loyalty program for MyGlamm, leading to a 22% increase in repeat purchases and a 30% improvement in customer lifetime value

• Developed and executed a successful omnichannel marketing campaign for Pepperfry, which contributed to a 18% year-over-year growth in online revenue

Conclusion

With her extensive experience in brand management, customer engagement, and digital marketing, Aditi Thakur is a valuable asset to CaratLane - A Tanishq Partnership. Her strategic approach, innovative mindset, and proven track record of delivering impactful results make her well-positioned to drive the company's brand strategy and repeat business initiatives forward.